Home Depot Director of Brand PR in Atlanta, Georgia
POSITION PURPOSEThe Director, Brand Public Relations is primarily responsible for developing and implementing a plan to communicate the company's merchandising and operations themes in a consistent, strategic and timely manner to the local, trade, national and international news media. This individual will work closely with the corporate public relations and social media teams to drive a unified company communications strategy. In addition, he/she will be charged with identifying and prioritizing the top critical issues facing the company, advising senior management on potential ramifications, developing a proactive action plan to mitigate potential damage to the corporation, and taking advantage of potential opportunities.MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES:
Develop and execute publicity strategies designed to maximize the visibility of the company and its business to trade, business and financial, local, regional, national and international media.
Create and manage Merchandising and Marketing PR programs that include product publicity and the creation and implementation of major campaigns.
Oversee all external communications projects for the business U.S. Stores function, which includes Tool Rental, Home Services and the Pro business.
Create, execute and measure quarterly PR plans that are designed to help the company achieve its business goals.
Serve one of the company's chief spokesperson to the press and promote a favorable public image of the company's performance and accomplishments to external constituencies and audiences.
Lead, manage and motivate a team of skilled and diverse professionals at the SSC and the divisional office to produce world class publicity results.
NATURE AND SCOPEPosition reports to Sr. Director of Public Relations/Corporate CommunicationsENVIRONMENTAL JOB REQUIREMENTSEnvironment: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.Travel: Typically requires overnight travel 5% to 20% of the time.Additional Environmental Job Requirements: MINIMUM QUALIFICATIONSMust be eighteen years of age or older.Must be legally permitted to work in the United States.Additional Minimum Qualifications:Education Required:The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.Years of Relevant Work Experience: 10-15 yearsPhysical Requirements:Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.Additional Qualifications:Preferred Qualifications:
A college degree is required.
An advanced degree in Business, Finance or Communications is preferred.
Candidate should have 10-15 years of experience with a significant level of prior experience in a senior communications role.
Knowledge, Skills, Abilities and Competencies:
Experienced in the development and implementation of major public and/or government relations programs
The ability to work and be an integral part of a fast-paced, decision-making working environment
Knowledge of media relations, social media and other emerging communications mediums
Keen understanding of the issues and challenges facing the company and the industry
The ability to manage professional and support staff members effectively as well as appropriately advise senior-level corporate levels
The professional maturity to work closely and gain credibility with the company s senior management