Verizon Digital Marketing Manager in Basking Ridge, New Jersey
What you’ll be doing...
Verizon Fios is actively searching for a Digital Optimization Manager. This position requires a high-level of expertise in digital solutions and will be highly visible as you partner across the business to improve the customer experience. The qualified candidate will be integral to designing and implementing digital optimization campaigns aimed at improving the digital experience, and will play a key role improving strategic KPIs. To be effective, this position requires an individual who can leverage technology, data and content to deliver and execute an actionable roadmap that drives results. We are seeking a creative, driven, passionate individual to fill this key role in our Fios Digital team.
Serve as key business SME and point of contact for digital optimization
Identify optimization opportunities to drive strategic results
Align optimization roadmap with the overall priority roadmap(s)
Keep current on emerging technologies and business strategies
Collaborate with other internal organizations, channels, agencies and 3rd party partners to identify and execute integrated and cross-channel initiatives
Ensure clear communication and coordination across teams
Define, document and drive key business metrics and reporting for optimization efforts
Manage the end-to-end execution of A/B and multivariate tests working with functional groups to ensure teams have what they need and that all work meets requirements of test definition brief
Maintain a testing dashboard including test status with key insights that can be leveraged for future iterations
Identify testing roadblocks and escalate as needed
What we’re looking for...
You’ll need to have:
Bachelor's degree or six or more years of work experience.
Six or more years of relevant work experience.
Four or more years of experience creating and executing A/B and multivariate testing campaigns and willingness to provide documented examples.
Four or more years of experience in online marketing with knowledge of site optimization.
Experience working with Adobe Target.
Knowledge of Adobe Site Catalyst and Adobe Dynamic Tag Manager (DTM).
Even better if you have:
Familiarity with various content management systems and digital platforms.
Experience partnering with IT, business and legal teams.
Experience working in an agile / scrum development environment.
Experience in online / digital commerce and engagement.
Experience influencing and leading partners and internal organization to meet goals.
Strong business, sales, and customer service interaction track record with excellent communication skills.
Relevant business experience with partner management and vendor selection.
Clear and effective verbal, writing, and presentation skills.
Strong leadership qualities.
Clear thinker with the ability to determine the critical requirements to ensure project success and to plan for near-term and long-term growth.
History of delivering results on time and ahead of goal.
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
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