Verizon Digital Traffic Optimization Manager in Basking Ridge, New Jersey
This role empowers you to impact quantity & quality of digital traffic on one end AND productivity of digital traffic on the other & ultimately contribute to Fios growth. Unique role for an individual striving perfection!
In this role you’ll partner with various organizations to enable traffic to site. To influence quantity and quality of traffic you’ll partner closely with CMO global marketing org to integrate key company-wide marketing technologies into the Fios digital experience.
You’ll own and monitor your source of traffic & performance by tactic, facilitate daily discussions on performance to plan, measurement/analysis & most importantly challenge the status quo to identify additional opportunities to grow.
This role enables you to oversee marketing partners to propagate key customer offers into the multiple marketing channels, monitor performance and execute improvements to optimize traffic.
To influence productivity of traffic for your tactic(s) you’ll partner with site-side team to measure daily traffic funnel to digital properties, including conversion at key steps along the purchase funnel, optimizing site-side experiences with drivers of demand. One of the tools you’ll have at disposal is to quickly partner to enable new experiences to improve thru-put of traffic on site.
Very important to monitor what you do SO, you’ll build, publish and amplify all optimization efforts in-flight to improve your traffic performance, creating a strong communications stream behind our various efforts.
Experience managing digital media.
A demonstrated team player who can effectively handle multiple priorities simultaneously within aggressive timelines
5+ years online experience with a focus on traffic enablement, site experiences and optimization
Minimum Bachelor's degree
Experience working with a service provider (i.e. phone, cable, internet, insurance, etc.)
Deep understanding of Digital drivers of demand and approaches such as Display Media, Email, Offline, Social Media & most importantly the productivity and intent associated with each.
3+ years’ experience managing a team. Proven leadership skills that include being part of a high performing team.
Ability to identify, trouble shoot, and resolve problems across the digital ecosystem
Exceptional communication skills (written, oral and presentation)
Solid problem solving skills
Ability to forge strong cross-functional relationships with both IT (web, operations, development, etc.) and business (PLM, Marketing, Metrics, Legal, Testing, etc.) teams
Extensive knowledge of Verizon products (FiOS Internet, TV and Digital Voice, High Speed Internet, DirecTV, VAS & Verizon Phone services), bundles and offers / promotions
Web analytics experience
Data Management Platform experience
Working knowledge of site decisioning and personalization software
Equal Employment Opportunity
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