IBM Campaign Developer (Marketing Automation) in BUCHAREST, Romania
IBM Global Marketing Center - Bucharest is looking for talented and proactive people to join its team. The objective of the Center is to act as the marketing engine for IBM across Europe, driving and assisting in a variety of marketing campaigns spanning a spectrum of products and business units. You can. Join us! About this role Creates always-on campaigns in our Marketing Automation tool (‘IBM Campaign’) based on the information provided in complex campaign maps. Sets up end-to-end campaigns, including the response routing to sellers or agencies.Key ResponsibilitiesThe Marketing Automation Specialist:
Works closely with Campaign Managers, Digital & Event Specialists as well as Analytics Specialists to support and enable campaigns from a tools perspective.
Specifies the functional design of the campaign and any underlying technical requirements. The specification is then built on the platforms and delivered live in market across multiple channels including digital (inbound and outbound), inside sales, email, and events.
Works with the necessary Marketing Tools and implements campaigns in ‘IBM Marketing’ platform, including:
Offer definitions, audience cells, flowchart development.
Apply global, local, and campaign specific suppression rules.
Execute test runs of the campaign, troubleshoot any issues.
Schedule, execute and monitor the campaign in market (including some base reporting)
Retire the campaign and associated assets when appropriate.
People in this role are experts in marketing automation technology and its use in evolving technology like paid media, social media, and mobile.
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Understanding and experience of digital marketing, concepts and implementation of Always-on-campaigns (End-to-end)
Strong familiarity with B2C lifecycle marketing, customer marketing, engagement and retention
Additional experience with Marketing Automation platforms preferred
Logical thinking, combined with Analytics capabilities.
Candidates have to be very organized, excellent team player and do excellent time management.
Communication skills (being able to use business language to explain technical background)
Excellent English language skills (written and spoken)Fluency in German/Spanish/Italian/French is a plus