IBM Data Analytics Specialist (Fluent in Spanish) in BUCHAREST, Romania
Marketing Analytics Specialist At IBM, progress is our passion. We're dedicated to helping the world work better. Interested in getting involved?You can. Join us!IBM Global Marketing Center - Bucharest is looking for talented and proactive people to join its team. The objective of the Center is to act as the marketing engine for IBM across Europe, driving and assisting in a variety of marketing campaigns spanning a spectrum of products and business units.About this role:The Analytics Specialist works closely with Marketing in the strategic use of IBMs databases and processes to support Marketing objectives and activities. The Analytics Specialist is involved to find new approaches to using data, tools and processes to improve business results offering data analysis & consultancy services In a digital era the Analyst needs as well to understand and to work with digital metrics and data.Analytics and Data specialist will play a vital advisory role in both stages of the marketing business plan influencing the planning process with their data knowledge and optimizing campaign during their cycle, with a focus on digital, using all available data tools and capabilitiesKey Responsibilities:-Connects Data Analytics findings to create recommendations and insights that enable and improve business decisions, strategic view, key marketing performance objectives by:
Analyzing overall BU/program marketing performance, identifying business impact of marketing approaches and audience segments.
Leveraging client, prospect and marketplace information, analytics and analysis techniques to develop observed behavioral based segmentation, to provide data driven client insights and strategies.
Offer consultancy /education to other team members on database topics (how to? Campaign planning, new capabilities, nurture etc etc)
-Consults and Collaborates with Marketing & Communications Teams and Business Units in the strategic use of IBM’s databases and processes to support marketing campaigns (digital and non-digital) execution by:
Leading discussions for understanding the business need and the requirements
Designing the SQL script and extracting regular / ad-hoc analyses (pre & post campaign) for different teams (Digital, CM, EBU etc) or develop and implement solutions/data bases for getting complex business analyses
Engaging proactively on testing new ideas/adjusting campaigns based on "near real time" analyses
Interpreting, presenting the results/insights of the analyzes and driving campaign improvement by providing recommendation
Design, develops and drive the implementation of advanced functionalities using Marketing Automation to support a Data Driven Marketing Enterprise, such as develop complex flow charts based on new campaign logic maps for response handling, scoring, and nurture.
Demonstrates how Data Analytics findings can be connected to create recommendations and insights that enable and improve business decisions and M&C performance by:
Continuously educating yourself on the new topics with high focus on digital (E.g new data capabilities, new reporting tools, new data base etc)
Advocating, promoting and providing expertise on the use of data, new models, processes, privacy and tool requirements to the: BU and IMT Leaders, Portfolio Managers, Campaign Managers, Digital Strategist and Events Specialist
Coordinating the implementation of NWOM pilots/projects focused on data driven capabilities
Partnering with Geo and WW teams to input requirements into WW and Client Information initiatives (IDM, MPW, DAW, etc )
-Defines and supports leading edge data programs to support the vitality of IBM’s database by:
identifying, analyzing and improving situation of the new data process or new data flows
managing relationship and activities with the involved entities/teams like: data providers, data upload team, tools and process SMEs,
reviewing the new data load into the IBM database from data providers
• 3-5 years of marketing experience• Strong verbal and written communication skills, demonstrated leadership skills, and project management skills.• Deep understanding of marketing data, segmentation, and metrics• Understanding of direct and digital marketing• Experience in working with SQL, with DB2 skills, Proficient in use of QMF/SPSS or other Query/Insight tools accessing DB2 databases• Project and time management• Business knowledge and Consultative Skills / Problem Solving capability• Negotiation and Communication skills• Excellent English