IBM Digital Optimization Market Web Manager (German Advanced) in BUCHAREST, Romania
IBM Global Marketing Center - Bucharest is looking for talented and proactive people to join its team. The objective of the Center is to act as the marketing engine for IBM across Europe, driving and assisting in a variety of marketing campaigns spanning a spectrum of products and business units.You can. Join us!At IBM, progress is our passion. We're dedicated to helping the world work better.Interested in getting involved? You can. Join us!Key Activities & Responsibilities• The professional covering this role will be responsible for the management of the web market footprint, namely: •Analysis and recommendations on the local web footprint architecture : compliance with Web presence guidelines, integrity of the local footprint- clean up and deployement plan• Builds the overall footprint plan for the market (desired state)- sitemap by BU, integrating local and Digital Now priorities • Teams with DSG to implement migration and clean up of legacy web footprint to new footprint • Auditing and optimization of the local footprint : Search Engine Optimization, contact modules, links to the local pages, live chat, links to local social media channels, implementation of local assets.• Identify trends and insights from data using Digital Performance Dashboard and other analytic tools, to optimize spend and performance based on them • Reporting on your own activity and on the results achieved• Collaborates with WW DO Focals, peers and market colleagues to optimize content and navigation on web presence for maximum visibility and ranking in all search engines. Ensure optimal user experience and journey at all times (including connections to marketplace, brand pages, etc as appropriate)• Stay up to date with market and competitive trends as well as emerging digital marketing developments; apply, test and share learnings with peers. Provide thought leadership and enablement for adoption where appropriateIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
• 2 - 3 years of digital marketing and demand generation experience• Fluency in English and German• Cross-Geo experience• Thorough understanding of digital demand generation process and best practices• Ability to understand what drives web traffic and how it relates to the client buyers journey• Strong understanding of the web production process - Working experience with CMS (Content Management Systems)• Strong analytical skills and data-driven thinking: the web manager will be expert in the use of key analytic tools such as DPD, Sunrise, Optimizely, Hotjar, Convertro and others• Up-to-date with the latest trends and best practices in online marketing and measurement• Executive influencing skills -- the ability to sell the strategy, ideas and recommendations to stakeholders• Strong attention to detail, creative, analytical and takes initiative to improve performance
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.