Thermo Fisher Scientific Paid Search Specialist in Carlsbad, California

Job Description

This position is focused on developing more efficient marketing operations, you will be responsible for providing support to divisions and website properties within Thermo Fisher Scientific and to enable us to better execute highly targeted search marketing campaigns. The Paid Search Specialist will increase usage of management tools through divisional training, support strategic campaign execution driving higher performance, and accelerate the onboarding to demand generation platforms.

Key Responsibilities:

  • Lead development of search marketing campaign KPIs and produce a standard dashboard reporting designed to monitor and improve search marketing campaign performance

  • Develop and support more specific targeting strategies within a test and learn approach

  • Provide professional level training to divisions starting up or currently using search marketing

  • Strategize, implement, manage, and optimize on-going PPC efforts, ensuring that traffic and ROI goals are met and exceeded

  • Monitor program budgets and competitive landscape to ensure high profitability

  • Stay-up-to date on new developments, trends and technologies in the PPC space

  • Work with technology partners to understand system functionality and roadmaps

  • Coordinate analytics setup for various marketing efforts with immediate and extended teams.

  • Assist with the development of online marketing forecasts and business cases

  • Tactically execute on high-level strategies identified to grow and optimize the search channel

  • Quickly identify causes and solutions to issues or unexpected results through analysis.

  • Tactically execute on high-level strategies identified to grow and optimize the search channel

  • Contribute to the development of the overall search marketing strategy and processes

Minimum Requirements/Qualifications:

3+ years minimum hands-on experience with the following criteria:

Search engine marketing and display advertising experience

Account management experience

Experience executing search marketing tactics

Proficient with Excel, Word, Power Point

Self-directed and an enthusiastic team player

Strong analytical skills

Excellent writing & communication skills

Proven track record of success

Knowledge of computer & technology products

Ability to multitask in fast-paced dynamic environment

The following is a plus, but not required

Experience working with Adobe analytics or Media Optimizer

SEM experience with China, Japan, Korea, and/or European Regions

No relocation assistance offered

*LI-KP1

*IND-CORP

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.