Pearson Sr. Analyst, Digital Analytics, Performance Marketing in Chandler, Arizona
Sr. Analyst, Digital Analytics, Performance Marketing
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Pearson is an Equal Opportunity and Affirmative Action Employer, and a member of E-Verify. All qualified applicants, including minorities, women, veterans, and people with disabilities are encouraged to apply.
Pearson’s global marketing organization leads the marketing strategy for our business. By leveraging global centers of expertise in brand, research & insights, marketing excellence, creative services and digital, we will deliver an integrated, global-local approach that enables marketing to be a growth driver for Pearson.
Performance Marketing is critical function of the global marketing discipline for Pearson. The Sr. Analyst, Reporting and Forecasting role will sit within the Performance Marketing team and be accountable for the US region’s digital marketing reporting & forecasting. This role will report to the Director responsible for global performance marketing analytics. It will require diplomatic, as well as technical skills, as this role will be expected to help drive the discovery, analysis, and execution of best practices in one of Pearson’s largest markets.
The role will be a critical addition to the performance marketing analytics team. The primary responsibilities will include the analysis of website & media channel analytics data, to identify relative performance of specific tactics, as well as opportunities to optimize media buys, landing page & form designs, and navigation paths. Additionally, this role will identify the cross channel impact of channels (attribution), and help inform how media portfolio and resources are best allocated.
Tracking performance of media campaigns through website activity to determine if KPI’s are being hit
Collaborating with SEM, Affiliate, Display, SEO and Testing teams within Marketing to ensure that spending is fully informed by real time data.
Provided detailed analysis of web analytics data (particularly SEO trends and results) to help inform page design, navigation, and SEO priorities
Identify, track and report on media & website benchmarks
Leading and/or participating in analytic projects such as spend analysis, media mix modeling, web traffic analysis and test design to measure and optimize marketing efficiency.
Designing and implementing new analytics & dashboards to enable enhanced tracking of marketing performance.
Supporting key leaders and business teams within Marketing with analysis and insights as assigned.
Providing guidance and coordinating activities of analysts on the team as needed.
Assisting in interviewing and selection of new staff as required.
Performing otherduties as assigned or apparent.
Adobe Analytics & Google Analytics (or similar) guru & comfort with large record data sets
Strong quantitative and analytic ability with attention to detail.
Strong problem solving ability including generating hypotheses, conducting root cause analysis and developing actionable recommendations.
Willingness to do detailed work as well as higher level strategic analysis.
Effective verbal and written communication skills with the ability to clearly and concisely articulate information to diverse audiences.
Ability to influence senior management by building and delivering compelling recommendations.
Ability to build strong relationships with cross-functional teams and become a trusted business partner.
Results oriented with the ability to organize and independently manage multiple projects simultaneously.
Ability to lead cross-functional teams on projects including setting clear objectives, organizing people, coordinating activities, monitoring progress and ensuring that projects are on track.
Effective time management and prioritization skills including estimating appropriate time for tasks and deliverables, creating focus, eliminating roadblocks and consistently meeting deadlines.
Strong decision making skills by incorporating a combination of analysis, experience and judgment.
Bachelor’s degree in marketing, business, finance or other quantitative field.
Two to five years of analysis experience in a business unit, investment bank, or a management consulting firm.
Experience with creation and maintenance of forecasts is preferred.
Proficient at Excel, PowerPoint and Word, Tableau.
Experience with statistical packages such as SAS and reporting packages.
Experience with using web analytics tools such as Adobe Analytics & GA.
Primary Location: US-AZ-Chandler
Work Locations: US-AZ-Chandler-2121 West Chandler 2121 West Chandler Blvd. Suite 209 Chandler 85224
Organization: Global Corporate Affairs & Marketing
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: May 31, 2017
Req ID: 1704080