Bank of America Digital Marketing Program Manager in Charlotte, North Carolina
Marketing Product Manager I – Digital – Charlotte, NC
The Digital Marketing Product Manager I role is responsible for driving the execution of online marketing programs, focusing on quality deposits account sales.
Responsibilities include but are not limited to:
Develop digital marketing campaigns to drive online traffic, consideration, and sales to prospects and existing Bank of America customers.
Leverage online channels, including mobile and desktop paid search, social, email, ATM, and placements on Bankofamerica.com and the Bank of America mobile app.
Integrate closely with product marketing to develop digital strategies and provide input on overall marketing strategy.
Partner with teams inside and outside the organization, including segment marketing, product, eChannels, media, and agencies, to ensure integration and innovation.
Develop test and learn opportunities to improve performance.
Regularly review and understand campaign performance in order to optimize and make strategic decisions.
5+ years of cross channel marketing experience
Works well independently and within a large, matrix organization
Can manage aggressive deadlines, complex approval processes, and multiple projects at once
Exceptional organizational, verbal and written skills
Agency partnership exp.
Financial services experience
Campaign measurement background
Presenting to groups of all levels
Posting Date : 01/23/2017
Location : US-NC-Charlotte
Travel : No
Full / Part-time : Full time
Hours Per Week : 40
Shift : 1st shift
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