Bank of America Marketing Product Manager I in Charlotte, North Carolina
Manage development and execution of digital marketing tactics to support Merrill Edge investments, retirement and college savings programs which increase awareness and consideration, drive traffic online, deepen to our core target, Bank of America Preferred/Mass Affluent segment, in key channels through Bank of America and Merrill Edge.
3-5 years of marketing experience
Ability to execute digital marketing plans and provide program analytics and measurement and optimization recommendations
Digital product sales experience
Developing compelling creative assets and flawless execution
Ability to work in and across a complex organization and manage multiple projects
Experience working with agencies
Bachelor’s degree in marketing/management/business preferred
3-5 years of digital marketing experience or print/media/agency experience
Financial services experience
Ability to take a leadership role, influence decisions, work with diverse personalities
Knowledge and experience leveraging enterprise sites, content, as well as third party partner site
Social and Mobile platform experience
Presenting to groups of all levels
Strong verbal and written communication skill
Posting Date : 10/12/2017
Boston, MA, 100 FEDERAL ST (MA5100),
Charlotte, NC, ONE BANK OF AMERICA CENTER, 150 N COLLEGE ST,
- United States
Travel : Yes, 5% of the time
Full / Part-time : Full time
Hours Per Week : 40
Shift : 1st shift
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