WindStream Communications Sr Consultant-Field Marketing in Charlotte, North Carolina
SR. CONSULTANT, FIELD MARKETING * Lead multiple strategic marketing, sales and service campaigns/programs with significant impact on customer and financial results. Lead and participate on cross functional teams to achieve business goals. * Support sales strategy – SalesForce dashboards, KPI analytics, align priorities across all regions * Enhance partnership between marketing and sales working closely with field marketing peers to champion the sales channels needs across the organization * Collaborate with key partners within Windstream including sales operations, sales engineering, training, demand gen, event marketing, PR, AR and product marketing. * Drive strategic direction for marketing initiatives and promote best practices across the regions. * Develop marketing campaigns to drive revenue, reduce sales rep churn and align with company objectives * Work effectively with both agencies and internal teams to flawlessly deliver marketing programs and events that drive results against established strategic objectives, timelines and financial goals. * Create and manage project plans and timelines to ensure key deliverables are met. Anticipate needs, prioritize tasks & meet deadlines. * Work with cross-functional marketing teams to drive the integrated marketing (email, print social, demand gen, collateral, advertising etc) to market and promote assigned campaigns. * Responsible for campaign lead management and reporting to prove out the investment and show success. Provide regular reporting to sales leadership highlighting major WINs and lead progression. * Develop planning tools for budget tracking, project timeline, production schedules, event/campaign specs
College degree and 8 years professional level experience with 3-4 years supervisory experience; or 12 years professional level related experience with 3-4 years supervisory experience; or an equivalent combination of education and professional level related experience desired.
QUALIFICATIONS * Strategic thinker * Problem solver * Resourceful * Manage multiple projects in fast-paced environment * Self-starter who demonstrates initiative and proactively contributes ideas and solutions * Team player * 8 years experience developing broad-based B2B marketing strategies to support business priorities * Solid B2B marketing skills and experience, including strategic planning, GTM planning, branding, direct marketing, marketing research, digital marketing, sales support. * Ability to synthesize business information * Strong project management and problem-solving skills,adept at managing multiple programs simultaneously within tight deadlines. * Strong analytical/quantitative (i.e., Excel) and presentation (i.e., PowerPoint) skills. * Experience with SalesForce CRM and lead management platforms (marketo) highly preferred * Self-motivated to stay current on new trends/initiatives within B2B marketing and telecom/IT services industry and improve current business practices. * Naturally inquisitive, decisive and action-oriented with an inclination to try new ideas and approaches to win in a competitive marketplace. * Poised, professional, articulate, outstanding written and verbal communications skills and professional demeanor – strong comfort with presenting to sales and executive leadership.
Primary Location: *US-North Carolina-Charlotte
Job Category: *Marketing
EEO Statement: Employment at Windstream is subject to post offer, pre-employment drug testing. Equal Opportunity Employer. Windstream is a drug-free workplace.
Requisition ID: 17003216
Other Locations: US-Arkansas-Little Rock, US-Georgia-Atlanta