Hilton Marcom Executive 公关部主任 in Guangzhou, China
A Press/Public Relations (PR) Executive/Manager will be responsible for the development and implementation of the press/public relations (PR) activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs.
What will I be doing?
As Public Relations Executive/Manager, you will be responsible for the development and implementation of the press/public relations (PR) activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, a Public Relations Executive/Manager will perform the following tasks to the highest standards:
- Oversee the development and implementation of the hotel PR plan and associated activities
- Create, develop and market key events for the hotel, especially during key business periods
- Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events
- Work with local third party partners, including local media, and maintain professional working relationships with local official bodies
- Ensure an accurate and constantly expanding comprehensive media and marketing contact management system relevant to the target audiences of the hotel
- Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required
- Manage and promote the hotel on Hilton branded websites
- Manage and control marketing budgets by using resources effectively
- Develop and own promotional activities, marketing channels and the production of marketing materials for specific events
- Implement Public Relations campaigns to celebrate successes and awards and the promotion of products
- Respond to media enquiries when approached for comments and/or reports
- Research and develop new opportunities within key target markets
- Communicate with internal Event Managers on all aspects of specific event organisation and promotion
What are we looking for?
A Public Relations Executive/Manager serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
- Previous Press Relations experience in a similar environment
- Strong interpersonal skills to enable communication with a wide audience
- Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
- Excellent organisational and planning skills
- Ability to work under pressure at all times
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
- Previous Hotel or leisure sector experience
- Previous media training
- Knowledge of computer design/graphic software
- Relevant degree, in marketing, business development or other relevant business field, from an academic institution
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
Job: Sales and Marketing
Title: Marcom Executive 公关部主任
Requisition ID: HOT03CZ4