Aetna Sr Media Communications Consultant - Regional in High Point, North Carolina

Req ID: 46155BR

POSITION SUMMARY

Are you a communications professional with public relations and media experience looking to take your career to the next level? Aetna is looking for you! We have an exciting opportunity in our Local Markets business area for a Sr Media Communications Consultant to help develop our regional media relations strategy to expand and further develop our reputation and continue growth in this exciting industry.

Office based preference in our Chicago, IL office but open to majority of our Aetna offices throughout the country including TX, CO, UT, AZ, TN, GA, AL, FL, NC, CT, NY)

Develop and execute a comprehensive proactive regional media relations strategy that aligns with enterprise priorities; coverage area will be one-third of the country. In each measureable, market-specific plan, use regional/local assets leadership, business and other partners, including Aetna Foundation and other corporate social responsibility activities, Government Affairs, Marketing, etc. as appropriate to bolster the companys reputation and encourage additional business growth. Partner with enterprise business leads to understand our evolving priorities, and if/how they would resonate in target markets.

Fundamental Components:

Identify and engage stakeholders both internal and external whose support is needed to accomplish goals.

Establish and/or continue to develop relationships with members of the media who will influence public perception of the company.

Develop communications strategies and plans using best practices, innovative ideas and audience insights.

Ensure consistent messaging in all communications, and demonstrate strategic understanding of channels like social media in relation to communications needs.

Manage agency relationship(s) at the regional/local level.

Establish a system of measurement that captures market-specific results, while identifying best practices and areas for improvement.

7 10 years in a public relations role; corporate and/or agency experience a plus.

Experience as a company spokesperson.

Experience developing and executing successful communications programs.

Proven track record of proactively identifying and pursuing relevant opportunities that resulted in increased audience awareness and understanding of core message(s).

Demonstrated ability to build relationships and collaborate with other communication professionals toward a common goal.

BACKGROUND/EXPERIENCE desired:

Requires advanced knowledge and specialized expertise in at least one communication discipline and experience in one of several sub-disciplines (may include media/public relations, internal/executive communications, public affairs, and marketing or community relations).

Experience developing and executing successful communication programs at the enterprise level or for major business organization

EDUCATION

The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

FUNCTIONAL EXPERIENCES

Functional - Communications//7-10 Years

ADDITIONAL JOB INFORMATION

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Communications