HERC Rentals Assistant Branch Manager - Pump, Power Generation, and Climate Control in Lakeland, Florida

General Responsibilities:

Herc Rentals is a premier full-line equipment-rental company — providing our customers the equipment solutions they need to get their work done safely, confidently and cost effectively, while enabling them to conserve capital for their growth investments.

With over 50 years of equipment-rental expertise, approximately 4,500 employees, more than 280 branches and franchise locations around the world, Herc Rentals is a leader in all of the key markets that it serves, including transportation; industrial & manufacturing; oil & gas; government & municipalities; construction, mining, & energy; remediation & restoration; emergency response; facilities; MRO; entertainment; and ground care.

We aspire to be the supplier, employer and investment of choice in our industry, with core values that promote a culture built on integrity, respect, teamwork, and accountability.

The Assistant Branch Manager assists with the management of the branch to ensure equipment rental and sales services are executed in the most effective manner with high quality standards, Identifies all areas of maintaining and improving its competitive position as well as the profitability of location.


  • Insure adherence to all Herc Rentals maintenance programs including modifications campaigns, ready line condition, inspection reports, delivery receipts, non-revenue movement and transfers.

  • Maintain branch safety program that includes weekly safety meetings, training coordination, and hazard prevention through regular observation. Encourage safe behavior throughout the branch. Manage all claims to reduce losses branch and its employees.

  • Achieve business plan fleet deletions. Average annual gross gain minimum 25% of first cost. Maintain used equipment sales list for branch and coordinate with Region Manger.

  • AssistsRegion Manager of Sales, if necessary, to help develop quality of sales staff.

  • Review all actions related to accounts receivable collection, including Notice to Owner, liens, lawsuits, other legal action and computer related authorization.

  • Memos,commitments, desktops and reports to be received within specific time.

  • Operating statements and other financial reports to be reviewed monthly for understanding.

  • Provide accurate current estimates on monthly basis.


Mandatory Requirements:

Educational Background:

  • Bachelor’s degree in Business Administration or related industry/field preferred

Professional Experience:

  • A minimum of 2 years of progressive operational management experience in the equipment rental or related industry.


  • Problem analysis and problem resolution at both a strategic and functional level.

  • Leadership abilities - demonstrated ability to lead people and get results through others.

  • Management - ability to organize and manage multiple priorities and people.

  • Change management and organizational development experience is a preference.

  • Sales, financial and employee development acumen. Previous experience working with Profit and loss statements.


  • Strong customer orientation.

  • Employee training and development.

  • Good judgment and strong decision making skills.

  • Excellent interpersonal and communication skills.

  • Demonstrated problem solving and negotiation skills.

  • A strong team player, experience with high performance teams.

  • Commitment to company values.

  • Computer competence.

  • Ability to travel.

If you are looking for an exciting and rewarding career with a growth-oriented company, Herc Rentals is the right place for you! As an industry leader, we offer the opportunity for training, development, and advancement. In addition, we offer highly competitive compensation and benefits package, including a generous vacation program. Apply today to be part of a team built for success!

Preferred Requirements :

Herc Rentals is a Drug-Free Workplace. All employment is contingent on the successful completion of drug and background screening.

EEO/AA: Females/Minorities/Disabled/Veterans

Job ID 137687

# Positions 1

Location US-FL-Lakeland

Category Management - Operations Management

Division HERC