WindStream Communications Analyst II-Marketing in Little Rock, Arkansas
*Area of Responsibility: *
Manage the development and implementation of Marketing Communications for brand advertising, events, public relations and content for consumer and small business functions. Manages internal blogs and development of external content for consumer, retail and sales force use.
This position reports to the director of marketing communications and plays an essential role in the day to day planning, coordination, communication, budgeting and review of marketing communications of internal and external activities that are designed to improve brand perception, drive customer acquisition and retention.
Planning: * Supports the development and execution marketing communications plans as required by Consumer and Small Business product teams and implemented by the external advertising agencies or internal production teams. Proficiency in knowledge the strategic development and application of branded communications as they apply to creative production from TV to merchandising, media and messaging mix, digital content and social media. Coordination: * Leads day to day coordination of projects to ensure timely completion and issue management with key stakeholders at the agency, internal execution teams, consumer and small business teams, regional sales and operations teams. Demonstrated proficiency in project management within a complex and time sensitive environment supported by the use of tools like SmartSheet. Communication: * Is the key person to provide regular communication to key internal and external stake holders and team members regarding project status up to and including the Division President, Corporate Communications, Legal department, Regional Presidents and Operations teams. * Develops regular reports and presentations in WORD or Power Point to drive accountability and performance updates. * Lead and or participate in cross functional and marketing communication meetings to advance plans to meet specified objectives. * Develops concise and focused e-mail communications in order enhance clarity of needs and performance. * Develops Blog content for internal and external distribution. * Leads or Supplements internal copy writing needs for Content Marketing. Budgeting: * Develops and maintains comprehensive executional and project budgets against approved projects. * Provides regular updates and reconciliation to the marketing director and execution Staff Manager via Excel. * Reconcile budget and billing discrepancies with the agencies and internal accounting partners and systems. Review: * Supports the establishment of regular performance review windows against established KPI and ROI criteria. * Provides recommendations for modifications and adjustments based on feedback and assessment Qualifications:
The ideal candidate will have 7-10 years of demonstrated success in Brand Management Advertising and or Telecommunications Marketing for a progressive and dynamic organization that is customer focused in B2B and B2C categories. MBA and or Advanced marketing education is preferred. Highly motivated and flexible change agent with a passion for leveraging business and consumer insights into effective marketing communications strategies are required. Able to work and achieve success in a dynamic and constantly changing environment with cross functional teams is required. Demonstrated ability to manage details and anticipate issues and opportunities is required. Proficiency in Word, Excel and Power point is required. Leads via influence based on knowledge, expertise and team work.
*Education And Experience: *
College degree and 2-4 years professional level experience; or 6 years professional level related experience; or an equivalent combination of education and professional level related experience required.Desired Qualifications: Knowledge of wireline/wireless products and services.
Primary Location: *US-Arkansas-Little Rock
Job Category: *Marketing
EEO Statement: Employment at Windstream is subject to post offer, pre-employment drug testing. Equal Opportunity Employer. Windstream is a drug-free workplace.
Requisition ID: 17003386