Aetna Brand Manager - Brand Architecture (Marketing) in New York, New York

Req ID: 40832BR


The Brand Manager for Brand Architecture will work closely with the Director of Brand Architecture to manage all aspects of project planning for the team responsible for the development, execution and governance of Aetna's brand, product architecture and naming strategy. The Brand Manager for Brand Architecture is responsible for ensuring all initiatives within this team are delivered on-time and within budget. They take responsibility and ownership of each initiative from inception to completion.

Fundamental Components:

Key Responsibilities:

Act as the primary support for the Director of Brand Architecture through all aspects of brand architecture, product architecture, naming strategy and brand governance. Assist the Director of Brand Architecture in the project management of all initiatives within the team through project plans, timelines and any necessary briefing materials to inform the rest of the organization on project status Keep projects on track through clear task lists, issue tracking, status reports, and meeting notes, escalating issues as appropriate Schedule and facilitate project status meetings Assist in managing scope and timeline of all agency deliverables and projects Assist in development of PowerPoint presentations/recommendations


Project management experience, with the ability to schedule and manage projects concurrently while maintaining a high standard of quality Brand management or internal branding experience preferred but not essential Ability to understand critical path and business dependencies


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Marketing