PwC Digital Media Manager in New York, New York

PwC/LOS Overview

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It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.

As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.

Job Description

PwC's Marketing and Sales function is a client-focused, high-performing team, which is strategically aligned to the Firm's priorities and passionately focused on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the Firm.

The US Brand team leads the development and implementation of the external brand strategy and brand experience across multiple business units, media, social and digital channels.

The brand team drives affinity marketing programs with key economic stakeholders and buyers for the firm.

They are responsible for the firm's largest, brand defining events, including our corporate sponsorships.

US Brand leads the development of the creative strategy for media, and manages the agency relationships and most media outlets.

This team works closely with the creative, public relations, and business marketing teams. Ultimately, the team will take brand defining initiatives and devise the strategy to turn them into revenue producing or brand enhancing tactics.

The Advertising team employs traditional, digital and social media, social and digital channels to reach. The brand team drives affinity marketing programs with key economic stakeholders and buyers for the firm. They are responsible for the firm's national and business unit advertising, including creative, media planning and buying, agency relationships, and most media outlets. This team works closely with the creative services, public relations, internal comms and business marketing teams.

Position/Program Requirements

Minimum Year(s) of Experience: 4 years experience must include a significant amount of digital media buying and planning experience.

Minimum Degree Required: High School Diploma or GED

Degree Preferred: Bachelor's degree

Knowledge Preferred:

Demonstrates extensive knowledge of, and/or proven record of success in, the execution of external/internal digital brand advertising programs, preferably within a global network of professional services firms, emphasizing the following:

  • Developing, executing and analyzing digital ad programs that communicate a brand story to targeted external audiences;

  • Developing, executing and managing online display and digital search engine marketing and optimization of ad programs on online sites including social media such as LinkedIn, Twitter, Facebook and other platforms;

  • Utilizing website analytics such as Google Analytics, NetInsight, Omniture, and WebTrends;

  • Understanding of competitive positioning and digital ad spend to inform the development of ad strategies and messaging;

  • Understanding of key business issues clients are facing and aligns our ad strategies around those issues;

  • Maintaining knowledge of digital ad trends/leading practices and applying new thinking and innovation to digital ad programs;

  • Measuring and tracking results of all elements of digital ad programs and reporting on Return on Investment by providing input on quantitative and qualitative research and analyses on the effectiveness and engagement level of digital ad units; and,

  • Understanding of sales methodologies and CRM systems to aid in measurement of ad impact.

Skills Preferred:

Demonstrates extensive abilities and/or proven record of success in roles, involving project management, day-to-day operations and multi-tasking, overseeing multiple and diverse projects, preferably for a global network of professional services firms, emphasizing the following:

  • Executing multiple comprehensive digital ad programs simultaneously;

  • Liaising with leadership to drive collaboration, present new ideas, and maintain awareness of digital ad activities;

  • Developing integrated communications programs to help drive revenues and build client relationships;

  • Participating in the evaluation, analyses and interpretation of voice of the customer and market research information and apply learnings to inform digital ad strategy;

  • Managing accelerating changes as required in a dynamic market and organization; and,

  • Leveraging writing skills in order to translate complex concepts into easy to understand and compelling messaging.

PwC's Marketing and Sales function is a client-focused, high-performing team, which is strategically aligned to the Firm's priorities and passionately focused on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the Firm.

The US Brand team leads the development and implementation of the external brand strategy and brand experience across the firm.

This role reports to the head of advertising and is responsible for all of our digital media planning and buying and relationships with our media agency. This role works closely with the creative services, public relations, internal comms and business marketing teams.