Verizon Marketing Analytics Manager in New York, New York
What you’ll be doing...
Join us as we create the next generation of video. The ways we consume and connect through video are rapidly changing, and Verizon Media & Entertainment is well positioned to take advantage of these trends.
The Verizon Media & Entertainment marketing team is growing, and we’re looking for a Managerof Marketing Analytics to help build marketing campaigns for ad-supported and subscription mobile video products. Reporting to the Marketing Analytics & Research Lead, this strategic thinker will work closely with internal teams (Product, Creative, Content Acquisition, Programming, Business Intelligence) and external partners to build data-driven insights that help the marketing organization acquire, activate and retain viewers.
Essential Duties and Responsibilities:
Analyzes upper- and lower-funnel marketing campaign performance to create actionable insights that inform marketing plans for AVOD and SVOD products.
Partners with cross-functional marketing teams (e.g., paid media, CRM, social media, PR, etc.) to measure marketing ROI: correlation and, where possible, direct attribution between each tactic within the channel marketing mix and business performance.
Synthesizes data from a variety of sources into actionable marketing recommendations at the organizational, campaign, channel and tactic levels.
Reports out to executives on marketing performance on a weekly basis; partners with Business Intelligence team and vendors to build dashboards so team members can access performance data in real time.
Partners with Product, Business Intelligence and Media teams to implement, maintain and leverage marketing attribution systems (e.g., Kochava).
Measures customer lifetime value across the marketing mix to provide budget insights.
Consolidates marketing tactics from all teams (e.g., Facebook posts, published articles, push notifications) and feeds those independent variables into marketing performance models.
Translates complex business challenges into hypotheses for testing; leverages first and third party data to draw actionable conclusions.
Empowers marketing teams to leverage marketing performance data, evangelizing data-driven decision making across the organization.
What we’re looking for...
You’ll need to have:
Bachelor’s degree or six or more years of work experience.
Six or more years of relevant work experience.
Experience in marketing/data analytics.
Even better if youhave:
Background in digital media and entertainment; focus on multi-platform products.
Extensive experience translating raw data into actionable strategies for non-quantitative audiences.
Ability to build retention, churn and upsell models.
Comfort working with large, disparate datasets.
Proficiency with SQL and working knowledge of Tableau, or comparable platforms.
Strong analytical skills and intellectual curiosity.
Self-starting and proven ability to work independently.
Ability to multitask and effectively project manage deliverables.
Excellent oral and written communication skills.
Ability to work well in a fast-paced and changing environment.
Track record of influencing others without direct authority.
Collaborative mindset, strong bias for action and solutions-oriented approach.
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
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