PwC Marketing Strategy Director in New York, New York
PwC is a network of firms committed to delivering quality in assurance, tax and advisory services.
We help resolve complex issues for our clients and identify opportunities. Learn more about us at www.pwc.com/us.
At PwC, we develop leaders at all levels. The distinctive leadership framework we call the PwC Professional (http://pwc.to/pwcpro) provides our people with a road map to grow their skills and build their careers. Our approach to ongoing development shapes employees into leaders, no matter the role or job title.
Are you ready to build a career in a rapidly changing world? Developing as a PwC Professional means that you will be ready
- to create and capture opportunities to advance your career and fulfill your potential. To learn more, visit us at www.pwc.com/careers.
It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.
As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.
PwC's Marketing and Sales function is a client-focused, high-performing team, which is strategically aligned to the Firm's priorities and passionately focused on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the Firm.
Marketing's job is to drive the brand and generate demand by deeply understanding client needs and communicating our capabilities with impact and differentiation.
Marketing increases the target audience awareness and understanding of how PwC helps solve important business problems, enabling business development strategy, and leading to greater demand generation and conversions.
Marketing is responsible for maturing capabilities, driving innovation, and implementing marketing strategy in a highly-matrixed firm.
Driven by our customers' buying behavior and supported by data analytics, Marketing focuses on maturing audience management, building the PwC brand, and aligning a shared services capability to client issues.
Line of Service Marketing focuses on the marketing of PwC Lines of Service: Advisory, Assurance, Private Company Services, Risk Assurance, or Tax. The Line of Service marketing team advises Line of Service leadership on strategic business issues that impact this client base
- for example, internal and external forces that impact the Line of Service's ability to increase sales and build the PwC brand.
Minimum Year(s) of Experience: 8
Minimum Degree Required: High School Diploma or GED
Degree Preferred: Bachelor's degree in Marketing, Communications, Public Relations, or Advertising.
Demonstrates thought-leader level knowledge of, and/or success in managerial or directorial roles involving, competitive positioning leveraged to develop messaging and marketing strategies, preferably for a global network of professional services consulting firms, emphasizing the following areas:
Marketing trends and industry-leading practices and applies new thinking and innovation to marketing programs; and,
In-depth, key business issues our clients are facing and aligns our go-to-market strategy and point-of-view around those issues.
Demonstrates thought-leader level abilities and success developing marketing strategies and programs that drive business objectives, leverage social channels and digital media, and provide the overall direction for marketing activities, preferably for a global network of professional services consulting firms, emphasizing the following areas:
Evaluating, analyzing, and interpreting voice of the customer and market research information from a variety of sources;
Leveraging writing skills in order to translate complex concepts into easy to understand and compelling messaging;
Managing marketing budgets across all programs;
Measuring and tracking results of marketing programs and report on Return On Investment, ROI;
Overcoming internal barriers and resource constraints in order to produce successful programs, effectively managing accelerating changes as required in a dynamic market and organization;
Sharing responsibility for driving adherence to risk management protocols;
Leading and delivering the strategy and execution of complex marketing programs in one or more business areas;
Building and maintaining relationships with highest levels of firm leadership and global marketers;
Leading the development of marketing tactics across a wide variety of functional areas of marketing;
Managing on-going marketing strategies, driving change by collaborating with other marketing and sales professionals;
Leading a marketing team, including coaching, developing, and overseeing responsibility of team members; and,
Managing multiple projects simultaneously, leveraging a complex, matrix organizational structure, while establishing priorities and servicing a diverse stakeholder group.