Pearson Senior Copywriter in Orlando, Florida

Senior Copywriter

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Summary

The Senior Marketing Communications Specialist is responsible for developing original content for emails, brochures, websites, directories, newsletters, press releases, print ads, posters, conferences/trade shows, fliers and other direct response marketing materials. In addition, this individual will generate original and innovative ideas and participate in brainstorm sessions to establish a brand identity and develop messaging strategy for projects. The position is also responsible for compiling, organizing and distributing best practice materials and documents and staying on top of industry trends. Because projects handled by the Senior Marketing Communications Specialist are of high strategic importance, this individual may be required to interact with clients to ensure successful execution.

The Senior Marketing Communications Specialist serves as a mentor to the team, working to develop associate team members, and balances priorities and project scheduling. This position requires superior organizational, project management, strategy and communication skills. The scope of work flows between writing for new business and special projects and reviewing others’ work and providing direction.

General Responsibilities

  • Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empower us to exceed our objectives.

  • Helps to provide oversight on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams.

  • Manages communications projects for various components of the marketing life cycle or services.

  • Helps to develop, execute and/or provide service management of marketing objectives.

  • Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.

  • Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives

  • Creates buy¬ in from multiple constituents in a collaborative cross-¬functional environment

  • Hires, coaches and develops high-performing teams

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Journalism, English, Public Relations, Communications or related field is preferred, OR appropriate combination of education and significant experience

  • Minimum of 5 years’ experience in content marketing or a related field with extensive experience in the following areas:

  • Experience developing content for marketing/media campaigns for both digital and print

  • Experience developing optimized direct response copy

  • Experience developing marketing content, that supports communications, visual strategies and the brand

  • Experience working within and maintaining client identity standards across channels

  • Ability to successfully strategize and execute highly visible and strategically important projects

  • Ability to transform high-level themes and raw statistical data into a compelling story and messaging strategy

  • Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound e-mails, etc.

  • Experience supporting creative briefs which provide unique “outside the box” thinking. Supervisory Responsibilities

Provides strategic guidelines and feedback for content specialists. May, at times, oversee/manage the work of others.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-FL-Orlando

Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Aug 10, 2017

Req ID: 1713207