Comcast Manager, Digital Marketing Communiations in Philadelphia, Pennsylvania
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
The Manager, Marketing Communications Digital Acquisition, is responsible for managing the development and execution of all Digital Acquisition display advertising that will run on desktop and mobile.The ideal candidate is a driven performer who has experience managing, executing & deploying campaigns, gathering inputs from multiple stakeholders and providing critical thinking to optimize results. The individual needs to have a strong background driving ROI based campaigns, with both a creative eye and deep executional experience.
-Identify messaging & creative to effectively brief ad agencies, driving Acquisition (general market & re-targeting) digital campaigns in market
- Partner with Divisions & MarCom Director to challenge champion campaigns and elevate performance through the Test & Learn environment
-Work with ad agencies to understand unique marketing trends in the creative & reporting digital space.
-Stay connected to Divisional results and identify MarCom opportunities to drive results.
-Secure all stakeholder approval (including legal) on all messaging and digital assets.
-Manage all budgets and timelines to ensure all projects are delivered on time, to spec and on budget.
-Drive analysis of all MarCom activities; distills digital results and insights for senior leadership discussions.
-Leverage Omniture, AAM and Test & Target tools at a high level to pull independent reports, as needed
-Consistent exercise of independent judgment in matters of creative decisions.
-Other duties and responsibilities as assigned
Education Level -Bachelors Degree or Equivalent
Field of Study -Business, Marketing, Advertising, Marketing Communications
Years Experience - Generally requires 6-9 years related experience
-Results-oriented, self-starter with an entrepreneurial spirit and embraces innovation
-Shows sound judgement with regards to strategy and creative, insights & data
-Understands a sales-driven culture and is hyper focused on acquiring new customers while maintaining brand health.
- Easily adapts to change.
-Strong writing skills, especially for creative briefs & results reporting summaries
-Excellent communication skills - for presenting, providing creative feedback, driving result summaries
-Highly organized and able to handle multiple projects simultaneously
- Eye for detail and the ability to ensure projects of any scale are delivered on time including initiatives involving multiple stakeholders
-Deep experience in digital creative production
-Consensus building skills to align various stakeholders (MarCom, Marketing, Product, Divisions, Agencies)
- Proficient knowledge of HTML5, Omniture, AAM preferred
Disclaimer The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications
Comcast is an EOE/Veterans/Disabled/LGBT employer