Comcast Sr. Director, Brand Insights & Strategy in PHILADELPHIA, Pennsylvania

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Description

Function: Marketing

Family: Marketing

Position Title: Sr. Director, Brand Insights and Strategy

Job Abbreviation: DIR2MKTG

Hierarchy Group: Director

Hierarchy Level: Director 2

FLSA: Exempt

Summary

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change andmove at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.Join the XFINITY Brand Strategy team and lead the consumer insights agenda for this powerhouse lifestyle brand. The Senior Director, Knowledge & Insights is a key strategic business partner across the XFINITY Brand in identifying insights and consumer needs and translating those insights into actionable brand and business plans. This individual will serve as the voice of the consumer and will partner closely across the Brand team, the Marcomm Organization and Business Units to drive a culture where relevant consumer needs drive business decisions.

Core Responsibilities

- Develop and implement long-range brand planning process in partnership with Executive Director

-Ensure brand decisions are informed by consumer macro trends, customer metrics and business imperatives to make our brand offering more attractive and attention-grabbing

-Synthesize insights to inform Brand storytelling

-Help build Brand understanding, grounded in the consumer, across the organization

-Serve as strategic thought partner across the MarComm organization

-Provide actionable insights to help inform strategy and drive informed business decision making from consumer research, performance tracking, trend tracking and competitive intelligence

-Lead development and management of MarComm insights agenda

-Identify industry leading tools, innovative and techniques and advanced methodologies to unlock insights that are more actionable

-Lead customer segmentation efforts to drive understanding an application of the different segmentation schemas across the brand

-Manage insights fundamentals including Brand Health tracking, feature study copy testing and Brand valuation

-Partner with Insights Lead and Enterprise Business Insights teams across the organization

- Consistent exercise of independent judgment and discretion in matters of significance.

- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

- Other duties and responsibilities as assigned.

Job Specification

Education Level-Bachelors Degree or Equivalent

Field of Study-Business, Marketing

Years Experience-Generally requires 11 years related experience

Additional Requirements

-Extensive experience with consumer research including experience with a range of qualitative and quantitative research techniques and new methodologies that drive efficiencies and deeper consumer understanding

-Technology/entertainment industry experience a plus

-Proficiency in strategy development

-Solid experience in Brand Strategy and Brand Management

-Strong marketing and business competencies

-Strong analytical, strategic thinking and creative problem solving skills

-Able to work in ambiguous environments, chart a course, and drive for results

-Able to work in a fast-paced, deadline-oriented environment and able to work on multiple tasks in parallel

-Strong collaboration/teamwork skills

-Superior written/verbal communication skills

-Strong storytelling skills, with an ability to translate data to insights in a concise manner

Comcast is an EOE/Veterans/Disabled/LGBT employer