IBM Product Marketing - Developer Community & Integrations Marketing in Raleigh, North Carolina

Join the largest startup, and proven global leader, in the Security industry to protect our planet from emerging cyber threats. Tell the world how you, Watson and IBM Security fight to defend businesses, institutions and governments across 130 countries. Make a difference in everyday lives by safeguarding our most valuable information from corporate intellectual property to your family photos. Be a part of IBM’s rich history of innovation and research to deliver solutions built on the foundation of over 3,500 security patents. Are you ready to put on your cape and help us fight the bad guys?By joining our Marketing team, you will be responsible for the external messaging & positioning of our full suite of products & services across key industries. You are an all-around marketing athlete with an interest in learning how technology is being leveraged to address the cybersecurity needs of clients. You will create inbound and outbound marketing activities to support the portfolio. You will have access to market research, competitive analysis, customer engagements, and business planning.Attention to detail and an eye for quality, along with strong communication skills is key.A Day in the Life Essentials:Positioning - identify and develop positioning that uniquely differentiates IBM Security as the leading provider of next generation cyber security solutions.Sales and marketing tools – create industry specific collateral, whitepapers, presentations, videos, and blog posts, to communicate the value proposition of our products & services.Communications - Work with sales and marketing teams to broadcast our message to the market, across the organization, and our partner community.Market intelligence - Become the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to succeed.Demand generation – Support the strategy and programs that create interest for IBM Security across key industry verticals. You will have the opportunity to participate in events, webinars and social campaigns.team player that is willing to work hard, but also have some fun! NOTE: Position will be located in IBM office located in Cambridge, MA, Austin TX or Atlanta, GA.

  • Educational background in business, marketing, journalism, communications or engineering

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.