McKesson Marketing Manager, Retail / eCommerce in Richmond, Virginia
McKesson is in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. McKesson Medical-Surgical provides medical-surgical supplies and equipment to physicians' offices, home care agencies, long-term care facilities and surgery centers. Our catalog includes more than 150,000 national brand products from bandages to exam tables, plus McKesson's own line of high-quality medical-surgical products. We're proud to be the only national distributor serving the entire continuum of healthcare.
Every single McKesson employee contributes to our mission—by joining McKesson Medical-Surgical you act as a catalyst in a chain of events that helps millions of people all over the globe. Your expertise, drive and passion can help us improve everything we touch, from providers to payors to pharmacies. You’ll collaborate on the products and solutions that help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that’s vital to us all.
Join our team of leaders to begin a rewarding career.
The eCommerce Marketing Manager will be responsible for the coordinated execution of the overall (Home Medical Equipment) HME segment marketing plan, with the primary focus on eCommerce strategies This individual will work closely with various Marketing functions, eCommerce segment leadership, HME sales leadership, Legal, Category Management, Sales, Marketing Analytics and Programs Marketing teams, as part of the development and launch of the value proposition. He/she will contribute to strategy development in conjunction with the HME Senior Marketing Manager and the eCommerce Marketing Team, and will be solely responsible for developing, managing and executing a rolling 12-month calendar of all promotional activities, product launches and training, inclusive of Sales-facing promotions as well as direct-to-customer marketing efforts. This includes identifying and pursuing new strategic opportunities to market our eCommerce offering, including tradeshows and marketing channels.
The ideal candidate is an energetic, forward-thinking, and creative individual with the ability to work quickly and efficiently on several projects at one time. Successful candidates have a strategic mindset with strong execution skills; are results-oriented, have strong time and project management skills, and work enthusiastically in a constantly changing environment. The position entails considerable interaction and collaboration with Marketing team members, Sales teams, and other departments within McKesson Medical-Surgical, so professional influence will be important. Domestic travel will be required.
Assist with gaining evolving customer understanding by supporting marketing research and customer feedback channels
Identify organizational knowledge gaps and the path to fill those gaps.
Work with HME Senior Marketing Manager to build strategy for eCommerce growth.
Develop integrated marketing tactics based on Customer needs
Continually assess, enhance, and demonstrate the eCommerce value proposition
Develop mechanism for tracking size/share/growth trends for core & emerging/adjacent markets
Follow consumer trends to identify category expansion opportunities within core segment(s). Support development of the segment marketing plan
Support development of the segment learning & research agenda, identify implications from studies and develop actionable strategies
Support Ongoing competitive analysis and roadmapping
Identify and manage relationship with appropriate trade associations (national and regional)
Industry intelligence (e.g. competitive alliances & partnerships)
Using influencing skills, build/maintain relationship with appropriate segment(s) sales leadership
Develop insights and serve as subject matter expert on effective channels for engaging, informing and empowering representatives
Drive sales leader and rep visibility of segment marketing efforts supporting sales Develop/provide guidance on training programs to maintain industry proficiency with Reps
Help develop and execute company-wide annual National Sales Conference
Collaboration with internal functions to execute strategy
Develop and execute content marketing strategies
Representation and advocacy for needed growth of this customer segment and the efforts that growth will require
- 3 years of marketing experience including 1 years managerial experience
3 years of work experience in marketing
Demonstrated Project Management ability
Ecommerce and or retail experience
Strong project management skills
Strong ability to craft marketing communications
Comfortable with PC and Microsoft Office suite of tools
Additional Knowledge & Skills
Medical supplies distribution experience
Experience in tradeshow or event project coordination
Collaborative approach and ability to appropriately influence
Demonstrated ability and willingness to work in ‘white space’ [e.g., a new customer segment)
Experience measuring event performance and reporting, including lead management
- 4-year degree in Marketing, Business or related field or equivalent experience
General Office Demands
Benefits & Company Statement
McKesson believes superior performance – individual and team – that helps us drive innovations and solutions to promote better health should be recognized and rewarded. We provide a competitive compensation program to attract, retain and motivate a high-performance workforce, and it’s flexible enough to meet the different needs of our diverse employee population.
We are in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting.
But we can’t do it without you. Every single McKesson employee contributes to our mission—whatever your title, whatever your role, you act as a catalyst in a chain of events that helps millions of people all over the globe. Talented, compassionate people are the future of our company—and of healthcare. At McKesson, you’ll collaborate on the products and solutions that help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that’s vital to us all.
McKesson is an equal opportunity and affirmative action employer – minorities/females/veterans/persons with disabilities.
Qualified applicants will not be disqualified from consideration for employment based upon criminal history.
No agencies please
Organization: McKesson Medical Surgical
Title: Marketing Manager, Retail / eCommerce
Requisition ID: 17004410