Pearson Senior Market Research Analyst in San Antonio, Texas

Senior Market Research Analyst


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Purpose and Objectives

The Senior Market Research Analyst works closely with business development, subject matter experts, proposal analysts, and other key staff to research, capture and share customer needs and market conditions for K12 student assessment products and services.


  • Collect and analyze data on established and prospective customers and competitors in the K12 student assessment market.

  • Prepare reports that interpret market conditions and potentials.

  • Collect data for and collaborate with business development staff on account plans and strategies.

  • Review and analyze customer documentation, technical reports, blueprints, legislation (i.e. Every Student Succeed Act), proposals, etc.

  • Analyze competitor proposals and present findings.

  • Review RFPs in detail and identify mandatory business requirements related to assessment design, and test design and development.

  • Collaborate with school assessment experts to identify pre-work needs and provide necessary support in RFP pre-work activities.

  • Collect and analyze competitor pricing and best and final offer (BAFO) strategies.

  • Develop and maintain a competitive intelligence database to provide valuable information for state and district sales opportunities.

  • Support the business development team’s entry of sales pipeline data and generate reports on sales trends, opportunities, and performance.


  • BA or BS in Education, Business, Marketing/Research or similar degree.

  • 2 years of data, market, or competitive analysis preferred.

  • Proficiency with Microsoft Word, Excel, Adobe Acrobat, and Google Docs.

  • Proficiency with Salesforce or other similar customer relationship database platform preferred.

Professional Skills, Knowledge and Abilities:


  • Excellent written communication skills, including writing and editing.

  • Ability to think creatively and problem solve.

  • Strong attention to detail.

  • Ability to work under tight deadlines on fast-paced projects.

  • Problem-solving skills.

  • Time management, planning, multi-task and project management skills

  • Ability to work independently.


  • Understanding of student assessment, standards, blueprints, assessment content, item development, and rubrics.

  • Knowledge of standards-based reform, curriculum, and instruction.


Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-IA-Iowa City

Other Locations US-TX-Austin, US-TX-San Antonio

Work Locations: US-IA-Iowa City-2510 North Dodge 2510 North Dodge Street Iowa City 52245

Job: Marketing

Organization: Assessments School

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Sep 27, 2017

Req ID: 1715657