Plantronics Director of Brand Strategy and Identity in United States

Company Background

Working at Plantronics gives you the rare opportunity to make a difference and feel valued, respected and supported, both personally and professionally. You'll find the ideal blend of a casual, fun, friendly atmosphere with a strong commitment to the company's success.

Since 1961 Plantronics (NYSE: PLT) people have been bringing sound innovation to the world. We are a world leader in personal audio communications for professionals and consumers. Our reputation for excellence is built on innovative products, a people-centered workplace and strong ethics.

Headquartered in Santa Cruz, California, Plantronics and its Clarity division have offices in 20 countries, including facilities in Mexico, China, and Europe. Plantronics offers a generous mix of health, financial and lifestyle benefits as well as career development opportunities to its associates. Discover Plantronics.


Plantronics is seeking an experienced Director of Brand Strategy and Identity to direct and oversee our Brand department. In this role, you will work directly with the CMO and Senior Director of Brand Strategy and Marcom to develop the long-term vision and strategy for the Plantronics brand in alignment with the business strategy and goals. Specific responsibilities include:

  • Development and execution of a brand communications plan to ensure global alignment with our brand positioning, messages, and creative platform.

  • Development of an external brand campaign and internal activation campaign to align employees with the external message.

  • Co-lead, with VP of Design, brand identity strategy. Lead the development of associated guidelines templates and assets. Ensure creative execution meets business objectives as defined by the CMO.

  • Provide cross-functional, strategic, and tactical leadership for the application of the brand in marketing materials; partner with VP of Design to ensure alignment and foster collaboration between Brand and Design teams.

  • Leadership of our brand and naming architecture, endorsement and co-branding policies and in conjunction with Legal team, the trademark portfolio.

  • Development and execution of global brand tracker as well as other brand related research and analysis as needed.

  • Brand leadership for the internal alignment of our brand and the cultural transition the company has embarked on. This includes leading the development of the marketing communications plan with our HR and Corporate Communications teams.


  • Director with 8 - 10 experience in Marketing and Branding for a high-tech company, CPG or agency experience a plus.

  • Strategic mindset with ability to make trade-offs and difficult decisions

  • Demonstrable experience designing and implementing successful brand campaigns

  • Understanding of brand design principles and the ability to provide creative direction and feedback to creative teams

  • Understanding of traditional and new media, digital marketing tools and techniques and analytics

  • Strong leadership and management skills, experience with change management

  • Excellent written and verbal communications skills

  • Degree in Business or Marketing or equivalent experience

  • Strong analytical and project management skills

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, gender identity, sexual orientation or on the basis of disability.

To all recruitment agencies: Plantronics does not accept agency resumes. Please do not forward resumes to our jobs alias, Plantronics employees or any other company location. Plantronics is not responsible for any fees related to unsolicited resumes.