Aetna Local Market Consulting Lead - 43663BR in Wellesley, Massachusetts
Req ID: 43663BR
Aetna s goal is enabling our members, across all life stages, to feel the joy of achieving their best health, in their own way. Aetna s Consumer Health Services Analytics Team leverages the power of data analytics and structured problem solving to develop new growth opportunities, accelerate existing businesses, and enhance organizational decision making. Local market growth is core to Aetna s future; to help power this, we are seeking a Local Markets Consulting Lead to provide consultative analytic support and actionable insights to local market presidents and senior leadership. The ideal candidate will have strong analytics, experience with development of Sales effectiveness and B2B sales growth strategies, written/verbal communication, project management, relationship building and leadership experience. The position is office based in our Wellesley, MA; Hartford, CT or NYC location Position Summary:Lead team of experienced hires to deliver series of 12-14 week engagements helping Aetna s local market President and sales leadership develop strategic plans to increase sales and retain existing clients, translate the strategy into an operating plan, and tracking plan impact. These local market strategies will include the creation and phased development of customer segmentation, lead generation and qualification strategies, and marketing channel optimization. Fundamental Components: · Consultative problem solving: utilize hypothesis-driven approach to systematically assess drivers of local market success, includingo Assessing local market baseline conditionso Current and potential attractiveness of major customer segmentso Opportunities for growth through broader market participation and share penetrationo Product competitiveness vs local and national competitorso Local distribution channel, sales and marketing effectiveness and efficiency· Data analytics: using local market sales, product, customer, or distribution data to develop diagnostic analyses, size opportunities, and inform growth strategies· Stimulate strategic thinking between leaders of the local market functions, segments, and functional SMEs to develop a shared vision of local market success in the market, including a multi-year strategy and tactical recommendations / milestones through which success will be achieved. · Ability to identify / operationalize strategic win-win opportunities (e.g., proof of concept pilot)· Communication: persuasively communicate findings / recommendations (e.g., presentations, briefs, visualizations)· Track and measure achievement of milestones and other leading indicators of success to help ensure success, engaging market, segment, and shared service staff as needed to keep the operating plan on track or adjust strategy and plans to adapt to changing market conditions · Recruit and manage a team of 3-5 to drive a series of 12-14 week engagements to develop local market strategies and operating plans. Background / Experience desired: 6+ years of leadership experience and technical/functional expertise in several of the following areas: management consulting, financial analysis, project management, operations management and/or marketing. Experience with mid-size, cross-functional initiatives with a moderate to high degree of complexity. Demonstrated experience developing analysis. Experience with development of Sales effectiveness and B2B growth strategies. Education:
The highest level of education desired for candidates in this position is a Master's degree.
Functional - Leadership/Lead a complex or multifunctional organization/4-6 Years ADDITIONAL JOB INFORMATION: Strong ability to communicate with a wide variety of stakeholders and motivate employeesStrong presentation skills
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
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Job Function: Management