Aetna Marketing Communiations Manager in Wellesley, Massachusetts

Req ID: 43007BR

POSITION SUMMARY

The Marketing Manager position will own the end to end process of creating marketing communication programs and initiatives designed to strengthen Aetnas brand and drive business growth. As a member of the Territories Marketing Strategy team, this role will support the overall development and execution of marketing strategies and go-to-market plans that drive member acquisition and retention.

Fundamental Components:

  • Utilizes strong communication skills to create product and market messaging specific to key marketing initiatives

  • Develops an assessment process to collect local market insights to define key selling features in each local market

  • Lays out local market strengths in a concise format and packages them in a cohesive fashion to allow for optimal local market differentiation

  • Creates processes and tools that enable ongoing optimization of marketing resources and adjusts approach to maximize utilization and effectiveness

  • Identifies and executes on opportunities to drive new thinking, innovation and cost efficiency into marketing and communication approaches through new or enhanced solutions

  • Maintains awareness of communication, marketing and health care trends and competitive landscape to influence strategy development

  • Proactively initiates and leads development and execution of new projects based on business needs and priorities

  • Represents Territory Strategy Marketing team on key initiatives by providing creative and strategic insight to help shape cross-functional projects

  • Establishes and maintains collaborative partnerships with internal and external business partners

  • Provides strong creative direction on marketing projects and initiatives

  • Manages local market content development for cross-functional marketing initiatives through close collaboration with internal marketing and business partners

  • Develops communication and strategy plans to support the development and process of large marketing projects

  • Oversees additional projects and ad hoc requests to support business needs

    BACKGROUND/EXPERIENCE desired:

    Requires advanced knowledge and specialized expertise in marketing communications

    Senior professional with 5+ years in communications or editorial work related experience.

    EDUCATION

    The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

    FUNCTIONAL EXPERIENCES

    Functional - Communications/Brand development/4-6 Years

    Functional - Marketing/Communications/7-10 Years

    Functional - Project Management/Plan development/4-6 Years

    ADDITIONAL JOB INFORMATION

    Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions

    Strong communication skills

    Ability to influence others, work effectively in a matrix environment

    Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

    We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

    Together we will empower people to live healthier lives.

    Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

    We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

    Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

    Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Marketing