Aetna Product Manager, Web Consumer Engagement in Wellesley, Massachusetts
Req ID: 44484BR
As the Digital Product Manager you will put the customer first, monitor the competitive landscape, understand our technical capabilities, and champion differentiating user experiences.
Focusing on increasing customer engagement and delight, the successful candidate will work closely with colleagues across Marketing and multiple business lines to develop a successful web product roadmap, define project requirements, manage the end-to-end development process, and ensure successful market launch. The successful candidate will have a track record of driving results in complex, dynamic environments. Your passion for digital innovation will help create user experiences that rival the best in any industry.
Interpret user research, behavioral data, and competitive analysis to identify areas for improvement and innovation opportunities Work closely with cross-functional partners in design, technology, product and operations to define and refine business requirements Define a roadmap that includes successful A/B testing of new site changes and functionality Act as the Product Owner for the Agile Scrum teams Lead end-to-end project management, from concept development to post-launch analysis Meet all controls requirements to ensure successful, compliant product launch
7+ years of experience related to online product management Experience defining A/B tests and personalization strategies Experience with Adobe AEMExperience with Adobe Target a plus Strong grasp of new technologies, competitive landscapes, marketplace, and regulatory environment High tolerance for change and ability to retain focus in a dynamic environment
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing