Farmers Insurance Marketing Data Analyst in Woodland Hills, California

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Job Summary Supports the quantitative evaluation of marketing campaigns and reporting of results. Data-mines and reports from large datasets. Creates and modifies computer programs to pull information from company databases. Prepares analysis of marketing effectiveness and efficiency, retention, and cross-sell data; continually enhances reports and analyses. Responsible for obtaining, evaluating, and communicating information that supports revenue growth and profitability. Recommends strategies for improving results and market position.

Essential Job Functions

  • Supports the marketing function by performing data manipulation and data mining on large sets of data.
  • Development of data and information structure.
  • Creates and modifies computer programs to pull information from company databases.
  • Prepares analyses marketing driver effectiveness and efficiency and analysis of cross-sell and retention; suggests enhancements to standard approaches.
  • Identifies market segments and develops specialized reporting approaches.
  • Prepares exhibits and responds to requests for additional data.
  • Provides detailed requirements for systems implementation projects. Measures and monitors marketing performance data.
  • Facilitates through other parts of the organization to accomplish results.
  • Supports data sciences team through access and manipulation/formatting of data as required.
  • Performs other duties as assigned. Education Requirements

    Bachelor's degree in business, statistics, math, IT, or related field, or equivalent combination of education and experience.

    Experience Requirements

  • Five years experience in relevant field such as insurance, marketing, or banking.

  • Excellent SQL knowledge and experience; SAS or other statistical software would be a plus.
    Special Skill Requirement

Solid interpersonal, communication, and time management skills.

Farmers is an equal opportunity employer, committed to the strength of a diverse workforce.

Job: *Communication & Marketing

Organization: *Farmers Insurance

Title: Marketing Data Analyst

Location: California-Woodland Hills

Requisition ID: 170006BV