Shell Fuels Marketing Analyst (West) in Ahmedabad, India


Job Title:

Fuels Marketing Analyst (West)

No. of Positions:


Job Description:

This position will act as a dedicated resource for the Fuels Marketing team to drive successful implementation of fuels marketing initiatives at the local level and review and asses brand performance across new and existing markets within the western district of India.

Channel Marketing Management:

Combines understanding of channel dynamics with customer needs and buying behaviors to define routes to market which deliver sustainable value for both Shell and channel partners.

  • Spends time with channel partners on site and within trade area to understand their perspectives and needs

  • Works alongside sales & network planners to gather intelligence about the buying behaviors and priorities of different customers in new & existing trade areas to help identify key drivers influencing them

  • Helps gather information about the competitive environment in the local market, including competitor price monitoring

Customer Offer Development

Develops differentiated customer offers which delight customers and deliver sustainable competitive advantage and support fuel volume delivery

  • Provides information and analysis as briefed to identify opportunities that deliver the annual marketing plan objectives.

  • Supports cross-functional work to develop a robust route to market activity that is customer centric

  • Provides the information and analysis to evaluate the viability of customer offers and to construct commercial cases where necessary

  • Aware and adheres to legal compliance of the process to follow in the relevant Line of Business

Brand Management:

Supports Fuels Brand Development & Management journey to create communication assets that are distinctive, relevant and highly valued versus competitors, driving preference and strengthening Shell’s position in the market particularly in new to industry areas for the busines

  • Ensure seamless and consistent execution of the brand of every touch point.

  • Follows Shell VI guidelines and works collaboratively with key partners to deliver a consistent brand identity.

  • Understands the key drivers of brand health and how they are measured and leveraging these drivers to create an offer to customer

Marketing Activation:

Delivers excellent execution of the annual marketing plan across the district as per calendar

  • Serve as the regional SPOC for Fuels marketing for all new site openings and deployment of planned activities across the district, while working with members from Sales & Operations and Network Planning

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Country of Work Location:


Company Description:

Shell began operations in India more than 80 years ago. At Shell India, we invest in our people through our industry-leading development programme, which sees our employees thrive and gain access to experts on a local and global level. To date, we have invested more than US$ 1 billion already in India’s energy sector alone in socially and environmentally responsible ways. It is the only global major to have a fuel retail license in India. The Shell Technology Centre Bangalore, STCB, is one of the three global hubs for technology in the Projects & Technology business of Royal Dutch Shell. In addition, we supply crude, chemicals and technology to public and private sector oil companies, and our Chennai Business Centre provides a wide range of finance, accounting and business services to Shell globally.


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Shell is an Equal Opportunity Employer.

Work Location:



The following qualifications are a must:

  • 2-3 years’ prior experience in a Marketing role within a retail oil & gas company- ideally retail fuels marketing

  • Prior experience in collaborating with regional business teams to drive on ground implementation of strategy

  • Experience in handling external agency partners and vendors

  • Adept with analysis and strong Microsoft office tool kit skills particularly excel

Commercial Competencies Level

Channel Marketing Management:K

Customer Offer DevelopmentK

Brand ManagementK

Marketing ActivationK

City, State (if applicable):