Oracle Oracle Data Cloud (ODC) - Digital Marketing Specialist in Albany, New York

Oracle Data Cloud (ODC) - Digital Marketing Specialist

Preferred Qualifications

This is an exciting new opportunity to join the Oracle Data Cloud team. The Digital Marketing Specialist will play a key role in the development, implementation, and optimization our online presence across all digital channels.

We are seeking a data-driven individual that has a proven track record of managing websites, guiding stakeholders on best practices, measuring and reporting on performance, and sharing new ideas to improve performance.

Responsibilities

Assist with the overall digital marketing strategy

Maintain website properties and ensure all best practices are being utilized

Assist teams with the social media strategy

Measure, report and provide insights to key stakeholders of all digital marketing assets including website, blog, and social media channels

Brainstorm new and creative growth strategies

Plan, execute, and measure online experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Research and evaluate innovative technologies to improve organizational performance

Requirements

BS degree

Proven working experience in digital marketing

Experience with SEO, social media and website development strategies

Creative thinking with experience in identifying target audiences and devising digital campaigns that attract and convert visitors

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, Brightedge)

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Detailed Description and Job Requirements

Development of communication programs to promote Oracle's products & services.

Integrate advertising into the marketing campaigns. Assist with planning and management of pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Manage standard / moderately complex advertising campaigns and arrange sign off with country / regional management. Anticipate problems when dealing with relatively complex projects, propose and develop business driven solutions to overcome them. Integrate all advertising across the communications mix. Maintain and communicate brand advertising guidelines. Provide support to others managing partner advertising. Develop and manage brand communications audit. Measure advertising effectiveness.

Duties and tasks are standard with some variation. Completes own role largely independently within defined policies and procedures. 2 years relevant experience. A proven track record in advertising across geography, two years experience, within a reputable global agency or major industry company.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Job: Marketing

Location: US-CO,Colorado-Broomfield

Other Locations: US-VA,Virginia-Reston, US-NY,New York-New York

Job Type: Regular Employee Hire

Organization: Oracle