Oracle Oracle Data Cloud (ODC) - Director, Strategy - Marketing Platforms in Albany, New York
Oracle Data Cloud (ODC) - Director, Strategy - Marketing Platforms
Data Cloud (ODC) helps advertisers
and digital media and ad tech companies succeed by connecting their media to
the world’s largest platform of 1:1 offline purchasing data and the broadest
set of online data. Only ODC leverages
over $2 trillion in consumer spending to target and measure the effectiveness
of digital advertising across all key verticals, including Retail, CPG,
Automotive, Technology, Telecom and Financial Services. ODC partners with over 200 providers of media
and services to the Ad Tech ecosystem.
this role, you will provide strategic leadership and go-to-market support for
Oracle’s marketing platform tools (namely the Oracle DMP and the Oracle Audience
Planner), by helping to position and support the go-to-market efforts into
ODC’s Ad Tech, Consumer Platform and Agency clients. This role has aspects of Strategy,
Product Marketing and Business Development to help increase adoption of ODC’s
DMP and OAP with existing customers and define the strategy and execution for
acquiring new ones.
must be a product thought leader who has interfaced with sales and solution
functions and has deep knowledge of DMP and other Marketing platforms. They should understand important features and
functionality for clients, all marketing use cases supported by these marketing
platforms, the competitive landscape including strengths and weaknesses, and
the role of 1p, 2p, and 3p data.
position reports to the VP of Channel Strategy & Agencies, and will be part
of a highly impactful team focused on bringing the ODC’s products to their fullest
potential within the channel and agency ecosystem.
- Provide internal
expertise to ODC DMP & OAP customers
- Partner with ODC channel,
publisher & agency account teams to improve customer engagement, increase
customer retention and customer acquisition outcomes
- Participate as a deep subject matter expert in Client presentations for
all components related to DMP & OAP including complete offering/options,
servicing, support, pricing, and required contracting.
- Support account teams to help respond to all channel RFI and RFPs for
DMP, owning the process, with responsibility for certain content and the
overall deliverable to the client.
- Modify the
Marketing Platforms play books for clients to align with specific client type
needs (Ad Tech, Agency, Publisher, etc.)
- Partner with
marketing to build external- facing marketing materials that articulate the
strengths and capabilities of ODC’s DMP & OAP, tailoring the positioning to
different client types
- Train GTM on
positioning, how to sell and competitive differentiation
- Help clients
understand what to do once they sign up for a DMP or OAP – including but not
limited to, how to navigate onboarding their data and accessing and leveraging
other 3 rd party data. Ensure
they have a plan in place to optimize satisfaction & adoption.
- Provide strategic
client account plans inclusive of training & implementing the DMP or OAP play
- Ensure ODC data
sales are complementary & supported in client Platform strategies
- Provide guidance
and support with Platforms contracting processes
Required Skills andExperience
- Deep understanding of the Ad Tech Ecosystem and all of the entities that
integrate with a DMP or a Marketing planning tool, including but not limited to
DSPs, registration-based consumer platforms/publishers, 3p data providers, site
optimization tools, modeling/analytics applied to 1p and 3p data, etc.
- Deep knowledge of the DMP and Marketing Platforms industry, competitive
landscape, DMP capabilities and Data Driven Digital Marketing use cases enabled
by a modern DMP
- 10 years of Ad Tech Product Management, Product Marketing, Sales, Sales
Engineering and/or Business Development experience
- Demonstrated success in a sales engineering role working independently,
but also demonstrating strong ability to work within a team and gain alignment
across functions and teams.
track record of building successful client interactions
- Strong analytical, problem-solving, technical and strategic thinking
Strong client-facing communication and relationship management skills
Executive presence, strong verbal, interpersonal and written
- Demonstrated ability to self-motivate, guide teams, work in teams and
be flexible within a fast-paced and changing environment
- NY or SF location
Travel up to 25-40%.
Bachelor degree or equivalent, MBA preferred
Detailed Description and Job Requirements
Builds long term, strategic relationships with named and vertical business alliance partners.
Facilitates the development of strategic marketing and new business plans for all assigned partners to meet or exceed assigned business goals. Works with Partners to identify opportunities and create demand through lead generation activities and target account selling strategies. Actively track joint sales pipeline and meet or exceed quarterly and annual revenue targets. Develop and maintain relationships with global counterparts to leverage corporate initiatives and to ensure adherence to Alliances and Channel standards. Monitor partners business results, making recommendations for improvements to increase penetration for the strategic partners. Establish rules of engagement and operational escalation procedures to quickly identify and resolve issues.
Assists in the development of short, medium, and long term plans to achieve strategic objectives. Regularly interacts across functional areas with senior management or executives to ensure unit objectives are met. Ability to influence thinking or gain acceptance of others in sensitive situations important. Ability to hire and train new Alliance Consultants. Demonstrated track record developing and managing Global Partnerships and driving Partner account activity. Strong analytical, sales channel and marketing skills preferred with the ability to influence.
Oracle will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco's Fair Chance Ordinance.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Location: US-New York
Other Locations: US-CA,California-San Francisco, US-CO,Colorado-Broomfield
Job Type: Regular Employee Hire