Verizon Marketing Manager in Alpharetta, Georgia
What you’ll be doing...
As part of the Marketing Sciences & Lifecycle Management group, this individual will be responsible for driving growth tactics for business customers ranging from small business to enterprise. He/She will identify key campaign opportunities for revenue generation and upsell/cross sell based on analysis of our customer data, current market trends, and competitive shifts. He/She should have a deep understanding of the business product portfolio and offer landscape to build relevant CRM strategies across the B2B lifecycle. He/She will identify unique targeting and content opportunities through business segmentation, decision maker characteristics and industry specific needs. This individual will establish campaign specific goals, measuring against key growth KPIs and proactively make data driven recommendations based on findings and best practices.
Define core base program strategy across the customer journey with a focus on orchestrating fluid nurture streams.
Understanding of our Marketing Automation Platform to define requirements and build framework for ongoing cadence of customer communications.
Partner closely with product, MarCom and integrated marketing to align with business priorities and roadmaps.
Develop thoughtful briefs and influence the creative development of core touchpoints (including email, direct mail, SMS, and cross-channel opportunities).
Collaborate with data sciences team to recommend model opportunities for product propensity and revenue growth.
Analyze customer behavior, segment trends and historical data to develop targeting and testing strategies.
Define and track key KPIs across all customer touchpoints.
What we’re looking for...
You'll need to have:
Bachelors degree or four or more years of relevant work experience.
Six or more years of relevant experience.
Even better if you have:
Uderstanding of direct marketing best practices across key tactics (email, direct mail, SMS, digital).
Strong understanding of marketing analytics and campaign success measures.
Understanding of key CRM platforms and systems (i.e, Marketo/Adobe, Salesforce).
Ability to translate complex ideas and express them in concise, simple to understand ways.
Ability to work under pressure in a fast-paced environment and multi-task across projects.
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.
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