Verizon Wireless Senior Digital CRM Analyst in Alpharetta, Georgia
What you’ll be doing...
You will be a Digital CRM specialist for our transactional communication program. You will assist in defining the business requirements for developing personalized email and text communications and help to deliver strategies that increase brand recognition, lower call volumes, and increase revenue.
In this role, you’ll assist in all activities related to campaign deployment – including the strategic, tactical and support functions (creative, project management, technology, and analytics). You’ll be involved in leveraging marketing technology to drive business performance and best in class customer experience.
Campaign Execution & Delivery
Collaborating with internal team members (business/product sponsors, brand, care, legal), agencies and vendors to ensure on-time and accurate completion of projects.
Assisting in developing creative briefs for complex, rules-based, multi-step customer communications programs.
Ensuring proper HTML presentation and the quality of all outbound campaigns on desktop and mobile.
Helping the team deliver insight and research for optimizing communication programs; customer journey mapping, cross-sell campaign strategies, personalization, and A/B testing.
Utilizing campaign results, analytics and direct marketing best practices to optimize communications for key performance metrics.
Technical Planning & Design
Understanding data specifications to ensure required data fields are available for campaigns.
Assisting in establishing Campaign API configurations for triggered communications.
Helping to perform extensive testing and creating scenarios to extract & validate data.
Assisting in developing appropriate quality assurance standards, methods, or procedures to ensure overall product quality and/or release readiness.
What we’re looking for...
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Three or more years of relevant work experience.
Experience building customer communications programs with multiple data sources.
Experience with commercial marketing tools (e.g. Adobe Campaign, Responsys, Salesforce).
Even better if you have:
A degree in Marketing, Graphic Design, Computer Science, or a related IT or visual arts field.
Proficiency in technical scripting languages (e.g. HTML, CSS).
Knowledge of Teradata SQL.
Understanding of project management tools (e.g. JIRA).
Experience using e-mail delivery tools (e.g. Return Path).
Experience balancing multiple projects, prioritizing responsibilities and meeting deadlines.
Experience as a team player and working across multiple teams to support varied business objectives.
Attention to detail.
Strong analytical, research and organization skills.
Excellent interpersonal, verbal and written skills.
Thorough understanding of campaign performance analysis to drive continuous improvement.
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.