Pearson Marketing Intern - Tradeshow Coordinator in American Fork, Utah

Marketing Intern - Tradeshow Coordinator


As the global leader in electronic testing, Pearson VUE ( validates the skills and knowledge of millions of individuals every year. Our customers’ high-stakes certification, licensure, admissions and other credentialing exams help people advance in technology, government and professional careers, as well as attain educational growth. Pearson VUE offers proctored exams through the world's largest network of test centers in addition to testing in online and unproctored environments.

Certiport (, a Pearson VUE company, prepares individuals with current and relevant digital skills and credentials for the competitive global workforce. These solutions are delivered by more than 12,000 Certiport Centers worldwide and include the official Microsoft Office certification program, the Microsoft Technology Associate certification program, the Adobe® Certified Associate certification program, the CompTIA Strata™ IT Fundamentals, the Autodesk® Certified User certification program, the Intuit® QuickBooks Certified User certification program and the Internet and Computing Core Certification (IC³®).

Pearson VUE is a business of Pearson, the world's leading learning company with global-reach and market-leading businesses. Pearson is listed on both the London and New York stock exchanges (UK: PSON; NYSE: PSO). For more information, visit

Internship Overview: Located in American Fork, UT, this internship is most suited for undergraduate or graduate students currently studying in a marketing-related discipline. This internship will provide exposure to the tradeshow event marketing program at Certiport. This candidate will work with a variety of marketing and sales personnel on the greater Certiport team. This program offers opportunities to contribute to numerous marketing disciplines, including budget and project management, event management, and marketing metrics. The intern will develop his/her skills in communications, budgeting and event management.

Intern Responsibilities: You will be an individual contributor, reporting to the Event Marketing Manager. You will be responsible for administrative duties associated with the tactical execution of all activities related to the Certiport tradeshow schedule.


The candidate will work directly with the Event Marketing Manager to organize and execute all the necessary details related to each tradeshow to ensure success. This includes staffing requirements, scheduling, promotional materials, shipping, and all other details related to each event. The candidate will also support the Event Marketing Manager in managing and tracking an assigned budget for the year. He/she will also be responsible for tracking and passing along, to the sales team, all the leads generated at the events.

Tactical execution of trade shows program

  • Full event management of about 70 small-to-medium size exhibits, including all aspects of event logistics from development of content, production, venue management, promotions, employee coordination and other event-related responsibilities

  • Create and manage project schedules and timelines

  • Manage budgets, ensuring all events are executed within budget

  • Work with creative team to develop booth properties and materials

  • Work closely with shipping manager to manage event materials inventory and ensure that booth materials arrive on time at minimal cost

  • Interact with event properties, vendors, and partners as required

Reporting and post-event support

  • Nurture leads ensuring they are entered in Salesforce in a timely manner

  • Write and send post-show communications to event attendees

  • Create event reports and maintain database of event history, including photos

  • Track ROI and report regularly on results via email and in Quarterly Business Review


Qualifications and Skills

  • Currently actively pursuing an undergraduate or graduate degree in a marketing-related discipline in an accredited post-secondary institution

  • Ability to coordinate logistical details with show management

  • Excellent presentation and communication skills, including public speaking

  • Strong organizational skills and attention to detail while working under tight time constraints

  • Self-management skills and self-starter attitude highly valued

  • Comfortable with fast-paced environment and rapidly changing priorities

  • Work effectively with peers, management and internal and external business partners, prospects and clients

  • Familiar with Microsoft Outlook, Excel, Word, PowerPoint and Internet browsers (Internet Explorer, Mozilla/Firefox, etc.) Certification on Microsoft Office is preferred.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-UT-American Fork

Work Locations: US-UT-American Fork-1276 South 820 East 1276 South 820 East American Fork 84003

Job: Project/Temporary Workforce

Organization: Assessments VUE

Employee Status: Fixed Term

Job Type: Internship

Shift: Day Job

Job Posting: Apr 10, 2018

Job Unposting: Ongoing

Schedule: Full-time Temporary

Req ID: 1805368

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.