IBM Analyst Relations – AI and Data Governance in Armonk, New York

Job Description

IBM is looking for an Analyst Relations Specialist for Analytics, AI and Data Business Unit to raise the visibility of the IBM Analytics and AI to drive revenue via leveraging key global analysts and influencers.

The candidate should possess:

  • Strong analytical skills, and experience evaluating qualitative and quantitative research in the areas of data integration, data quality, metadata management, master data management and data governance.

  • Work closely with IBM Product Management, Engineering, Sales, Marketing and Communications teams to strategically position IBM Analytics and AI offerings.

  • Understand the offerings and clearly communicate IBM Analytics and AI vision and capabilities to the influencer market place and analyst community.

  • Be proficient in articulating key IBM differentiators in an engaging manner.

  • Be persuasive at technical writing to support key RFI’s

  • Possess a hospitable, polished demeanor to develop or strengthen relationships with key analysts, influencers and thought leaders.

  • Significant experience presenting material in large and small venues is required.

  • Possess a background in market research, communications, data analysis and competitive positioning.

  • Understand this role is one where you will have a seat at the table to build a market and a business

  • Experience in driving revenue is important

This role requires the ability to work in parallel on multiple fast paced projects. Candidate must also enjoy building relationships with industry influencers, technical global and internal stakeholders. Candidate will be a blend of technical and business expertise with strong experience in data governance, analytics and AI.

This position is part of the Analyst Relations (AR) department. Candidate will report to the leader of the Analytics and AI group inside of AR with dotted line into Analytics and AI business unit.

IBM Analyst Relations is considered a strategic function at IBM which drives revenue and influences strategy

The candidate will interact with colleagues across IBM’s global offices to build and nurture strong internal relationships that will be leveraged to engage with leading influencers to help elevate IBM’s story and customer successes.


Develop, manage and execute a targeted Analytics and AI plan for the influencer community; educate the most influential industry/technical analysts, hybrid analysts, bloggers, marketers, etc., who work with existing or prospective IBM customers, key global media and financial markets.

Embed with the business unit to influence strategy while improving analyst/influencer perceptions and relationships year-over-year.

Interview and question influencers; digging for answers and passing compelling details along to engineering, product management and sales whereby changing the trajectory of a product or platform offering.

Drive face to face and phone interactions with influencers on a weekly basis.

Ensure IBM Analytics and AI business unit is highlighted against its competitors and the markets that IBM competes in; shape the perception of IBM and the value it brings to its customers.

Monitor the competitive landscape and strategic developments for Analytics and AI ; share relevant analyst and influencer research and implications with senior management to shape BU strategy and offerings.

Connect key IBM executives with expert analysts/influencers for advisory sessions to help define and influence offering strategy for Analytics and AI.

Collaborate and triangulate with colleagues to ensure that IBM is getting the best representation with the analyst/influencer community.

Manage and procure paid strategic research projects on behalf of IBM to ensure that key analyst firms are actively engaged with IBM offerings.

Develop a keen understanding of how to build credible and impactful relationships with key influencers and leading industry analysts. Honesty, tenacity and consistency are key.

Grow a deep technical interest in Analytics and AI in order to go toe to toe with analysts and influencers on the subject.

Embody the spirit of an individual who likes to create a business and a market.

Co-Create and Co-execute plans for Analytics and AI and third-party AR external events that complement and validate IBM’s corporate messaging and strategy by incorporating actual customer use cases.

Skills include; analytical, technical in area of Analytics and AI

specifically in the area of data integration, data quality, metadata management, master data management, and data governance. Must be entrepreneurial, persistent, collaborative, open and curious.

Candidate must be willing to travel up to 50% to meet in person with business unit executives and key global analysts and influencers.

Applicants must have the ability to work in the US without current/future need for IBM sponsorship.

Required Technical and Professional Expertise

• Experience working in or covering the tech industry specifically in Analytics and AI, in the areas of; data integration, data quality, metadata management, master data management, and data governance.

• 10+ years of diverse work experience in more than one functional area such as: engineering, product management, product marketing, M&A, market research, product launch, technology consulting, communications or strategy..

• Engineering Degrees (Undergrad and Graduate in EE, ME, or Software Fields)

• Executive presence to counsel to senior management regarding the market, competitive landscape and analyst outlook. Candidates must have the tenacity, determination and patience to be able to challenge conventional thinking and processes.

• Entrepreneurial mindset and ability to operate in a highly visible and accountable role.

• Candidates must have the tenacity, determination and patience to be able to challenge conventional thinking and processes.

Preferred Tech and Prof Experience

• MBA Strategy

• Experience building an AI or Analytics based product and taking it through full commercialization.

• Excellent verbal and written communication skills. Superior inclusive team-building skills.

• Existing relationships with leading industry analysts/influencers in the database management space

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.