IBM Campaign Manager-Industry Marketing in ARMONK, New York
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IBM's Industry Marketing team strives to increase IBM's relevance to new buyers in all lines of business. Leveraging IBM's distinct industry capabilities, we aspire to help our clients reimagine processes and business models by taking advantage of the exponential growth in technology.
We are seeking Campaign Managers to help us communicate the future of industry as it relates to cognitive and cloud. Want to work in a fast paced organization with vast room for innovation? Want to be part of a company where science and creativity collide to help change the world?
Leader acts as the CEO of the project (campaign) and overall demand generation. Must possess knowledge of the business and be able to aide in crafting the message. As the leader of the project, campaign manager should drive the strategy and guide the team through design, deployment, measurement & optimization. Must possess a deep understanding of cohorts and audience(s) and be able to provide ongoing optimization of the tactic mix (digital vs. events. vs. email outbound, etc). Must have a deep knowledge of marketing automation, response lead management and how our technology will help the campaign to achieve expected results. Digs in and understands data and provide insights and outcomes based on the data. Activates data scientists to help increase demand and achieve faster ROI.
This position is located Armonk, NY with requirement to be in New York City a few days per week.
Role & Responsibility Summary:
Demand Generation : Ability to lead end-to-end project (campaign) guidance and management from top level all the way through project build, execution, testing, optimization and insights/outcomes to achieve total bus pipeline/revenue objectives, marketing objectives & ROI targets.
Routes to Market: Ability to modify campaigns & mix to align to RTM strategy.
Business Knowledge: Understand the marketing intelligence behind the segment.
Digital Client Experience: Understands how to create & execute compelling end-to-end digital client experiences. Extend / link to events.
Tactic Mix: Understands how to use digital and non-digital tactics at each stage of the buyer’s journey; Creates investment plan across Paid Owned Earned.
End to End Execution: Deep understanding of all components that lead to execution – design, deploy, measure, optimize.
Response & Lead Management: Understand, define and execute end to end lead management across buyer journey. Includes front end campaign instrumentation, use of scoring tools/logic, results/ actions with IOTs to meet marketing objectives (create & influence).
Marketing Automation: Deep understanding of Unica 9.1 / marketing automation capabilities. Leverage capabilities to prepare/evolve campaign, how to glean actionable insights/outcomes from results to optimize the project for maximum return and deployment effectiveness.
Collaborative Influence: Ability to influence and drive diamond squad and other constituents ( sales, IOTs, CHQ) to meet objectives.
Data Dog: Love data and use analytics to constantly measure and optimize campaign performance. Activate data scientists & analytics community to work on your behalf. Understand & link sales & marketing data.
Measurement & Analytics: Ensure measurability across buyer journey. Set objectives / KPIs. Establish baseline.
Optimization & Testing: Know what tools to use aligned to KPIs. Test, Test, Test.
Campaign Efficiency & ROI: Enable and drive campaign efficiency & ROI metrics to modify investment levels and drive overall campaign strategies.
Campaign Anthropologist: Able to gain deep insights into our clients and apply to campaign design
Client Centricity: Apply deep client insights to campaign design.
Tailor marketing based on customer type selection and data.
Required Technical and Professional Expertise
3 years experience in demand generation.
3 years experience in campaign performance and optimization.
3 years experience in campaign design.
1 year experience working with marketing automation tools.
Preferred Tech and Prof Experience
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.