Verizon Business Analyst in Atlanta, Georgia
What you’ll be doing...
Perform business system analysis to support marketing technology initiatives; work on requirements gathering and develop use cases, exception criteria, process flows, etc.; assist with project meetings; coordinate and participate in business user story discussions and validate requirements; develop system design and architecture artifacts; conduct user acceptance testing efforts for marketing technology projects; facilitate end user training sessions on Digital and Marketing Automation tools; facilitate the execution of targeted emails, track performance and make changes to improve performance throughout the customer journey; work on reporting requirements to ensure uniform implementation and reporting; research or analyze search engine optimization or search engine marketing technology; conduct A/B and Multivariate testing; work on digital engagement platforms; co-ordinate the process of lead scoring and nurturing streams to drive quality leads to channel the lead flows through Marketing Automation tools.
What we’re looking for...
Bachelor’s or foreign equivalent degree in Business Administration, Mathematics, Statistics, Information Systems, Computer Science, or a related field and 2 years of experience in business analysis, and using database query and reporting tools, advanced MS Excel and Office tools. Experience therein to include 1 year working with Siebel or other CRM system, Marketing Cloud and Marketing Automation tools, data profiling and modeling with sales and marketing programs, and understanding the critical success factors and variables that serve as inputs to sales and marketing campaigns to measure campaign effectiveness.
Must Reference: Job #NSB1-W
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.