Home Depot Earned Media Brand Analyst in Atlanta, Georgia
The Earned Media Brand Analyst will partner with the Brand Advocate and Earned Media Team to drive a best-in-class online customer retail experience by elevating brands on homedepot.com. This role will build strong business relationships with the brand advocate and earned media teams to enhance brands’ online presence with the goal of improving rank, driving online traffic, and growing sales.
The position will be responsible for helping analyze brands’ online performance and for identifying opportunities for improvement through keyword research and reporting. Through insights, the analyst will enable The HomeDepot.com online teams to identify optimization opportunities and make data-driven decisions that drive revenue growth. In support of The Home Depot omnichannel retail strategy, this role will also partner with cross-functional groups to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.
As a Earned Media Brand Analyst you will:
Work to optimize the online experience for high-value categories to the business
Work with cross-functional teams to share and implement recommendations
Develop processes to improve communication between teams
Identify new opportunities to improve organic visibility of brand-specific products
Evangelizing Earned Media and SEO across the brand advocate organization
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
35% - Researches and analyzes trends/performance data to identify opportunities for program improvements and enhancements. Manages reporting platform and performs regular and ad hoc data pulls as groundwork for analysis. Provides key insights on business performance.
25% - Monitors campaign performance and executes daily operations
20% - Manages technical projects via Excel
20% - Writes and edits on-page and off-page content in bulk
NATURE AND SCOPE
The position reports to a Search Account Manager
No direct responsibility for supervising others.
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.
Additional Environmental Job Requirements: MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Additional Minimum Qualifications:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience: 2 years
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Intermediate capabilities with Microsoft Excel required
Must have strong editorial skills: a keen eye for grammar, spelling, syntax, and a basic knowledge of AP Style
A steadfast passion for SEO and internet marketing
High comfort level with working in an ambiguous, fast paced environment
Proven record of having worked with major consumer brands and knowing how to support/differentiate them in the digital space
Prior analytics and data analysis exposure
Technical aptitude and agility to learn database systems and web-based platforms (i.e. Adobe Analytics, BrightEdge, and Google AdWords)
E-commerce knowledge and experience is a plus
Knowledge, Skills, Abilities and Competencies:
Exemplary written and oral communication skills
Strong interpersonal skills; ability to work well with others
Experience using SEO and business-related tools including: Omniture/Adobe SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Advanced Web Ranking suite, SEOclarity and keyword research tools
Prior analytics and data analysis exposure is a plus
Multi-channel marketing and/or ecommerce experience is a plus We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.