Home Depot Earned Media Brand Analyst in Atlanta, Georgia

POSITION PURPOSE

The Earned Media Brand Analyst will partner with the Brand Advocate and Earned Media Team to drive a best-in-class online customer retail experience by elevating brands on homedepot.com. This role will build strong business relationships with the brand advocate and earned media teams to enhance brands’ online presence with the goal of improving rank, driving online traffic, and growing sales.

The position will be responsible for helping analyze brands’ online performance and for identifying opportunities for improvement through keyword research and reporting. Through insights, the analyst will enable The HomeDepot.com online teams to identify optimization opportunities and make data-driven decisions that drive revenue growth. In support of The Home Depot omnichannel retail strategy, this role will also partner with cross-functional groups to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

As a Earned Media Brand Analyst you will:

  • Work to optimize the online experience for high-value categories to the business

  • Work with cross-functional teams to share and implement recommendations

  • Develop processes to improve communication between teams

  • Identify new opportunities to improve organic visibility of brand-specific products

  • Evangelizing Earned Media and SEO across the brand advocate organization

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

  • 35% - Researches and analyzes trends/performance data to identify opportunities for program improvements and enhancements. Manages reporting platform and performs regular and ad hoc data pulls as groundwork for analysis. Provides key insights on business performance.

  • 25% - Monitors campaign performance and executes daily operations

  • 20% - Manages technical projects via Excel

  • 20% - Writes and edits on-page and off-page content in bulk

NATURE AND SCOPE

The position reports to a Search Account Manager

No direct responsibility for supervising others.

ENVIRONMENTAL JOB REQUIREMENTS

Environment:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:

Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements: MINIMUM QUALIFICATIONS

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Additional Minimum Qualifications:

Education Required:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 2 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:

Intermediate capabilities with Microsoft Excel required

Must have strong editorial skills: a keen eye for grammar, spelling, syntax, and a basic knowledge of AP Style

A steadfast passion for SEO and internet marketing

Preferred Qualifications:

High comfort level with working in an ambiguous, fast paced environment

Proven record of having worked with major consumer brands and knowing how to support/differentiate them in the digital space

Prior analytics and data analysis exposure

Technical aptitude and agility to learn database systems and web-based platforms (i.e. Adobe Analytics, BrightEdge, and Google AdWords)

E-commerce knowledge and experience is a plus

Knowledge, Skills, Abilities and Competencies:

Exemplary written and oral communication skills

Strong interpersonal skills; ability to work well with others

Experience using SEO and business-related tools including: Omniture/Adobe SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Advanced Web Ranking suite, SEOclarity and keyword research tools

Prior analytics and data analysis exposure is a plus

Multi-channel marketing and/or ecommerce experience is a plus We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.