Home Depot MANAGER, MEDIA in Atlanta, Georgia

POSITION PURPOSE

The Manager Media oversees all aspects of traditional and digital media for national and regional

advertising and is a key influencer on corporate media strategy. Responsible for working with the

category/brand marketing teams to understand specific business and communication goals and oversee the

creation and execution of media plans within the context of the overall marketing mix. Analyzes industry

trends, media results and business environment to improve strategies and plan recommendations. Manages

media budget and is responsible for reporting media results and insights. Supervises media agency planning

and buying for areas of responsibility.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

  • 15%-Partner with Media leadership and marketing category/brand teams to develop media recommendations that support key business and marketing goals and objectives

  • 20%-Direct media agency and supervise direct report on creation and execution of department-level media plans

  • 25%-Develop and maintain strong relationships with marketers, merchants and cross-functional teams (creative, social, finance, Consumer Insights, CRM, HD.Com, PR, etc.)

  • 10%-Analyze and report on media performance and incorporate learning into current and future planning

  • 20%-Test and Learn - new and emerging media trends/opportunities that will help drive our business and create competitive advantage

  • 10%-Budget management and stewardship of media buys

NATURE AND SCOPE

Typically reports to Director of Media

No direct reports

ENVIRONMENTAL JOB REQUIREMENTS

Environment:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:

Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Typically requires overnight travel less than 10% of the time.MINIMUM QUALIFICATIONS

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Additional Minimum Qualifications:

Education Required:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 0 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:

Preferred Qualifications:

  • Advertising media agency planning/buying experience

  • Previous client-side media planning experience

  • Previous management experience

  • Retail/multi outlet advertising experience

  • Master s degree

Knowledge, Skills, Abilities and Competencies:

  • Strong leadership abilities and experience managing teams and cross-functional work relationships, both internally and with external agency and media partners

  • Highly organized with an ability to combine strategic direction with hands on tactical execution

  • Strategic thinker with demonstrated ability to conceptualize and build integrated media plans

  • Strong presentation skills with ability to gain alignment on recommendations

  • Must be proficient in Excel/Word/Powerpoint computer programs

  • Must be able to manage and prioritize multiple tasks/responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations

  • Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization; supervises and partners with Media Supervisors and Media

  • Coordinators to support the merchandise marketing and merchandising groups

  • Partners with Media Director to set strategic, long term media planning, thinks outside of the current day to day environment to create a vision of what the future looks like in the media world

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.