Home Depot MARKETING SPECIALIST in Atlanta, Georgia
The Marketing Specialist supports the delivery of strategic, revenue-driving initiatives and is a point-of-contact for internal and external stakeholders. The Marketing Specialist will provide reporting and analysis, manage projects, develop briefs and work on special projects in order to drive revenue.
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
20%- Analyze previous marketing campaign performance to determine the ROI and provide recommendations to maximize the impact of future campaigns. May collaborate directly with small to medium spend vendors on campaign performance and recommend incremental spend. Supports analysis activities and recommendations for large projects.
20%- Partner with key stakeholders in developing strategic marketing briefs for upcoming marketing campaigns. Evaluate and provide recommendations on audience, channel, spend and messaging based upon an analysis of previous results.
25%- Partner with project manager and cross-channel teams to execute base and vendor-funded marketing initiatives. Produce briefs to articulate campaign vision and goal to cross-channel partners. Seeks necessary Merchant approvals.
30%- Create reports using online reporting tools. Track and record competitive activity by each Fiscal Week. Report out on marketing and competitive activity during internal status updates and merchant staff meetings.
5%- Work on special projects as directed.
NATURE AND SCOPE
Reports to Manager or Sr Manager, Merchandise Marketing.
This role has no direct reports.
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.
Additional Environmental Job Requirements: MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Additional Minimum Qualifications:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience: 3 years
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Bachelor's degree in Marketing, Advertising or a business related field preferred
At least 3 years of previous advertising, marketing, media, social or agency experience preferred
Previous experience managing projects preferred
SharePoint experience preferred
Proficiency in Microsoft Office Suite
Strong organizational skills and attention to detail
Ability to communicate with all levels in the organization
Ability to pick-up and apply knowledge to daily responsibilities quickly
Project management skills
Knowledge, Skills, Abilities and Competencies:
Manages Conflict - Steps up to conflicts, seeing them as opportunities to grow perspective, gain understanding, and collaborate to find a solution. Works out tough agreements and settles disputes equitably and respectfully.
Drives Engagement - Drives to do one s best, encourages others to do so. Makes group members feel as though their contributions are important. Invites input and shares ownership and visibility.
Action Oriented - Identifies new opportunities and areas for improvement. Takes action on tasks and challenges.
Collaborates - Contributes to the group s efforts and steps forward to help as needed. Seeks input from others.
Customer Focus - Keeps the customer as the focal point of activity. Gets the basics right; delivers the day-today performance that clients require. Is polite and friendly in customer engagements to drive satisfaction.
Drives Results - Delivers on commitments and expectations.
Communicates Effectively - Communicates clearly with teammates and supervisors in both verbal and written communications. Uses active listening in understanding message content and point of view. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.