Oracle Programmatic Media Manager in Atlanta, Georgia
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.
Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
Programmatic Media Manager
Location is open. Preference is San Francisco, Austin, NYC, Burlington, Seattle. Remote OK
Position at a Glance:
This is your opportunity to join Oracle as we bring media in-house and build (literally from the ground up) a best in class programmatic activation team. You will play a vital role in the success of this team as the day-to-day programmatic and activation expert. You will help develop campaign strategy across multiple organization pillars, activate all programmatic media, report on and share successes with the strategy and marketing teams on all campaigns.
Execution of Programmatic in NA: Delivering against KPIs at each stage of the buying cycle – awareness, consideration, purchase, loyalty across multiple platforms.
Campaign Planning:You’ll be responsible for planning and managing of Oracles programmatic campaigns across multiple pillars.
Campaign Setup and QA:Responsible for the creation of campaigns in the platforms as well as performing all necessary checks before campaigns activation. This includes all tracking tags are in place and audiences are pushed through correctly from the DMP before launch.
DSP Deep Dives:You will work with key DSP partners and monitor performance, ensure automated optimizations are working and know which DSP is the best platform for each campaign.
Analytics and Reporting:You will create bi-weekly and post campaign performance reports for each campaign which provides analysis and insights that adds value to the team.
5 Years of Programmatic expertise:You have experience in media planning and/or media activation, with hands-on executional experience with planning and managing large-scale programmatic activity in various platforms (DV360, TTD, etc)
Excellent Communication Skills: Whether verbal, written or powerpoint, you’ll need to be able to communicate clearly and answer programmatic questions coming from all levels of understanding.
Programmatic Knowledge:You have a solid understanding of the programmatic landscape, best practices, and platforms to successfully manage campaigns.
Creative thinking: Always focusing on innovative, but measurable solutions.
Team Player:You have a collaborative personality that thrives in a highly cross-functional, cross-cultural environment.
Bias for action. You see the big picture and understand the complexity inside Oracle. You are willing work in an agile environment.
You believe in quality over quantity, and ground your recommendations in insights, research, and experimentation.
Possess an entrepreneurial spirit
Experience working with financial data and budgets
Familiarity with 3rd party bidding tools, DSPs, SSPs, RTB, Ad Verification, Ad Servers
Understanding of most recent global privacy legislation, such as: GDPR, CCPA, COPPA
Knowledge of media planning fundamentals
Understanding of DoubleClick Campaign Manager / floodlight tags / vendor pixels
Experienced working with Excel (e.g. PivotTables, Pivot Graph, Vlookups, Large Data Set, etc.)
Agency and/or multi-channel background a plus
Title: * Programmatic Media Manager*
Location: United States
Requisition ID: 20000SL8
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