Oracle Senior Director, SCM Product Marketing in Atlanta, Georgia
Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market. Manages a staff of managers.
As a manager in product marketing, you will be responsible for leading the development of company marketing specifications for specific product(s) or product line(s). Manage marketing activities within the context of the overall corporate plan to meet company objectives. Monitor the development of business plans and business results of e-marketing. Manage lifecycles and product positioning in the market place. Identify customer needs, oversee market research, and monitor the market trends/competitive landscape. Implement and monitor advertising campaigns. Act as a technical advisor for specific product(s). Initiate and foster relationships with development, sales, and other groups to develop new products or enhance functionality of existing product(s) or product line(s). Ensure successful product releases based on corporate priorities.
Directs and ensures the implementation of operational policies through subordinate managers. Interacts internally and externally with executive management involving negotiation of difficult matters to influence policy. Functional expertise and broad company knowledge. In-depth knowledge of the computer industry, database and development technology and markets. Extensive marketing analysis experience. BA/BS degree. MBA preferred.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
SENIOR DIRECTOR, SCM PRODUCT MARKETING
Do you have deep experience in product marketing? Are you an expert in the world of Supply Chain Management and Manufacturing? Understand the applied impact and benefits of technologies such as cloud, IoT, AI, machine learning, process automation and more to supply chains and enterprises? Here’s an amazing opportunity for an innovative product marketer to work with a team at the forefront in a generational shift in computing. Working closely with Development, Marketing, Services, Sales, and Channels, this exciting Product Marketing role is tasked with planning and executing highly effective go-to-market and in-market strategies for our fast-growing and highly successful Oracle Cloud SCM suite.
This requires the ability to understand buyer behavior, create content and messages that resonate, understand customer & market needs, be an acknowledged expert on the changing competitive landscape and evangelize Oracle’s differentiation and value to ensure revenue and market penetration targets are met. Highly motivated and with superb attention to detail, the ability to grasp and translate technical capabilities into customer value and a compelling narrative is crucial. The ability to research, create, innovate and deliver new content and initiatives to enable and enthuse the world class Oracle sales teams to be effective in selling our products is essential.
Messaging- Develop solution positioning and messaging that differentiates Oracle Cloud Supply Chain Applications, resonates with buyers and showcases the applied value of incorporating emerging technologies into Supply Chain business processes.
Cross-team alignment– Drive expansion of our story beyond individual products and product lines to focus on business outcomes achieved in priority industries with end to end, cross-pillar processes.
Content– A natural story teller, you’ll manage and respond to the high demand for content related to customer value and participate or host webcasts, speaking events, and communications programs, both internal and external.
Market intelligence– be the expert on our target markets, buyer personas and buying groups - how they buy, why they buy, their dynamics and how they are measured. Understand digital marketing and what motivates a marketing and optimization leaders to buy.
Marketing innovation– Be the product and market expert, providing direction and support to all marketing functions, such as Content Creation, Digital Marketing Strategy, Demand Generation, Social Media, Focus Groups, PR, Communications, Web.
Competitive Intelligence- Be the expert on your competition and how to crush them - help gather/disseminate competitive information, translate it into meaningful nuggets. Work with Oracle’s Competitive Intelligence team to ensure competitive intel is up to date and available to the sales field.
Sales enablement– communicate the value proposition of the products to the sales team in an effective way and develop the sales tools needed to support the selling process.
10 years’ experience using, marketing or selling solutions to Finance, Supply Chain and Operations Executives
Strong demonstrated understanding of product lifecycle management, supply chain planning, procurement, manufacturing, maintenance and logistics
Product Marketing experience in SaaS/Cloud is essential
Experienced leader with demonstrated success building and managing high-performing teams
Gravitas to lead effectively across teams and organizational boundaries to deliver results
Storytelling experience is a must
Proven track record planning and executing winning go-to-market strategies
Outstanding interpersonal skills
Ability to collaborate across multiple teams to drive aligned outcomes
Outstanding written and verbal communication
Creative, energetic, and enthusiastic
Title: Senior Director, SCM Product Marketing
Location: United States
Requisition ID: 20000XC3
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