Oracle Manager - Paid Search Advertising in Bala Cynwyd, Pennsylvania
Development of communication programs to promote Oracle's products & services.
Integrate advertising into the marketing campaigns. Maintain regular interface within the organization and with external suppliers and agencies. Plan and manage pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Use professional concepts, company policies, procedures and own creativity handling local campaigns - and arrange sign off with appropriate management level. Integrate all advertising across the communications mix. Maintain and communicate brand advertising guidelines. Provide support and input when assisting with partner advertising. Manage resources within the terms of project budget. Develop and manage brand communications audit. Measure advertising effectiveness.
Job duties are varied and complex utilizing independent judgment. May have project lead role. Five years relevant work experience. A proven track record in advertising across geography, five years experience, within a reputable global agency or major industry leader.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Manager - Paid Search Advertising (SEM/PPC)
- NOTE: This position is open to candidates living anywhere in the continental United States. San Francisco Bay Area candidates are preferred. *
The Global Advertising team unites print advertising, online demand generation, outdoor media, programmatic advertising and paid search to support key business initiatives. We have two primary goals: First, demand generation that drives measurable opportunities and pipeline for sales. Second, provide awareness and preference for Oracle solutions.
Responsibilities may include but are not limited to:
We are seeking to fill a position within our team to drive our paid search advertising programs. With a passion for innovating a SEM/PPC strategy practice that focuses on paid search media, but in conjunction with programmatic advertising, online advertising, SEO, social media, and content strategies.
You will work closely with the internal teams within Marketing and Product Marketing to develop and implement Paid Search programs. You will be responsible for developing strategies and metrics, tracking and analyzing results, executing media optimizations and program enhancements.
You will also work closely with our global media agency and the various regional leads who rely on corporate marketing to supply creative, demand generation assets, campaign insights, and success metrics.
You will facilitate the execution of the paid search campaigns for various products and solutions assigned to you. You will be at the hub of search-related activities, liaising between the agency and internal teams, locally and around the globe.
You will provide insight and assistance in mapping out and driving our paid search vision, strategy and collaborate with other members of the Advertising team for cross-channel knowledge sharing and efficiency gains.
You will work closely with the agency and internal analytics team to report campaign effectiveness and lead flow. You will oversee the key processes and workflow necessary to create and manage paid search campaign activities. You will also lead the agency in determining campaign optimizations, investment decisions and fulfillment of program KPI s.
Preferred Skills & Experiences Include:
3 - 5 years online paid search experience - either agency or client-side - (B2B or Tech preferred), programmatic advertising, digital advertising and integrated marketing awareness advertising experience required
Bachelor s degree, preferably within the field of advertising or marketing
Advanced presentation and excel skills
Detailed, project oriented, and ability to multi-task is a priority
Flexible person who is comfortable in a fast-paced, dynamic environment
Creative thinking and strong independent motivation are essential to this role, as well as solid communication, project management, and time-management skills
Experience with Oracle Eloqua, Oracle Maxymiser, DoubleClick Search, Adobe Analytics etc. a plus
Title: Manager - Paid Search Advertising
Location: United States
Requisition ID: 18000WMX