Verizon Product Management Consultant in Basking Ridge, New Jersey

What you’ll be doing...

This position is within the Verizon Consumer Markets organization on the Fios Marketing Team. Our goal is to drive consumer acquisition & retention of our industry leading Fios internet, TV & phone services. This role is specifically in the Fios MDU (multiple dwelling unit) Marketing strategy team with a core focus on driving objectives of the business unit specific to the multifamily/apartment category. Our team develops and executes marketing strategies to drive performance at an individual-property level - thru a host of tactics and channels including referral/influencer programs, digital, print, email, onsite events, door-to-door & direct mail.

The Fios MDU marketing strategist will focus on developing strategic plans to drive strong business results and continual innovation in the multifamily segment. This role will evaluate performance & category trends to formulate new approaches to engage customers and prospects to “win” at a property-level. This role will also work closely with cross-functional teams to ensure the successful launch of new MDU marketing initiatives.

  • Building comprehensive strategic plans and property targeting recommendations in support of core Fios marketing initiatives.

  • Project lead to ensure successful go-to-market launch of new MDU marketing programs to drive digital & onsite engagement.

  • Strategy team MDU digital marketing lead - across digital display ads, emails, property onsite, web, social & emerging technologies.

  • Recommending new opportunities to innovate Fios marketing in the multifamily space.

  • Working directly with property intelligence systems to extract targeting data & identify trends.

  • Close collaboration with marketing peers, brand and digital marketing teams.

  • Assess effectiveness of all Fios MDU marketing activities and proactively provide recommendations to address challenges and capitalize on opportunities to improve results.

  • Acquire and share deep knowledge of the multifamily segment thru scouring internal and external research resources - find category disruptors & continually recommend new ways to innovate.

What we’re looking for...

You’ll need to have:

  • Bachelor's degree or four or more years of work experience.

  • Four or more years of relevant work experience.

  • Four or more years of experience in marketing, advertising, multifamily segment or related field.

Even better if you have:

  • A degree.

  • Background in strategy development, planning & project management.

  • Proven ability to manage multiple high priority initiatives at the same time.

  • Proven ability to formulate and communicate business strategy.

  • 3+ years of experience in digital marketing.

  • Strong presentation and communication skills.

  • Ability to develop strong internal cross functional relationships; openness to collaboration and feedback.

  • Results oriented, strong sense of urgency, proactive and flexible.

  • Self-driven and able to manage multiple initiatives at one time.

  • Previous roles as a Planner / Senior Planner, Digital Strategist.

  • Experience writing project briefs and developing strategic frameworks.

  • Conceptual thinker with demonstrated curiosity in researching & identifying emerging trends.

  • Experience formulating insights from analyzing data trends and research findings.

  • Ability to deliver smart, forward thinking POVs to drive marketing innovation.

  • Proven ability to work with business intelligence, reporting & analysis software.

  • A driver who possesses the ability to take action and implement in a timely manner.

  • Demonstrated strong business acumen with ability to manage projects end-to-end.

  • Experience working with/for advertising agencies.

  • Experience in evaluating primary and secondary research findings to identify actionable insights.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.

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