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Shell Convenience Retail, Lubricants and Alliance Director in Beijing, China


Job Title:

Convenience Retail, Lubricants and Alliance Director

No. of Positions:


Job Description:

Where you fit in

Shell Retail is the world’s number one mobility retailer. We’re proud to serve 30 million customers a day, processing 11 billion transactions a year across 44, 000 stations in more than 75 countries.

Our retail sites not only have to provide customers with the best fuels, but also to cater for customers increasing demands for convenience shopping and quality food on the go.

What’s the role?

The Convenience Retail, Lubricants and Alliance Director is responsible for establishing the vision, strategy, key marketing tactics in support of the business sales and profitability target achievement. The role involves the responsibility for Category Management, Supply Chain, Space Planning, Alliances and Shop Formats and managing the trade-offs and interrelationships between these different functions.

Key to this role is the experience in retailing category management planning and implementation principles thus allowing fact-based decision-making regarding product mix, pricing, merchandising and promotions to support delivery in a competitive market environment.

An important aspect of this role is the development of the Alliance Strategy with our partners such as Quick Service Restaurant(QSR). Our retail business is focused on developing the offer to satisfy key shopping missions and the development of our loyalty proposition to ensure long term sustainable growth.

This position has responsibility for managing a large team and will include leading, supporting and developing these people to drive strong performance and their growth into future positions.

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Country of Work Location:


Employment Type:

Full Time

Company Description:

Shell's story in China dates back more than 100 years. At Shell China, we will make sure that your ideas will travel. All of Shell’s core businesses are now represented in China. We need world-class candidates to continue our drive to innovate and answer the world’s energy needs in socially and environmentally responsible ways.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…

  • We’re creating a space where people with disabilities can excel through the transparent recruitment processes, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply and we’ll take it from there.

  • We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

  • We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

  • We consider ourselves a flexible employer and want to support you in finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.


Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell is an Equal Opportunity Employer.

Work Location:



What we need from you

We continue striving to build a professional Retail organisation. Very up to date and direct experience of the Convenience Retail business will, therefore, be an imperative and clear advantage in any application.

The following qualifications will form a key part of the evaluation process and the selection of the candidate for the role:

  • Recent first-hand experience and understanding of fast-moving Retail business

  • Proven record with negotiation skills and building strong supplier relationship

  • Strong understanding of retail fundamentals of buying, assorting, placement, merchandising and retail operational processes

  • Robust analytical skills with deep customer understanding and consumer-led mindset

  • Strong team leadership and strategic thinking to be able to drive the CR business forward

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