Cummins Inc. Product Marketing Manager 产品市场经理 in Beijing, China
Product Marketing Manager 产品市场经理
Manages key product line lifecycles. Understands market and industry trends. Leads the marketing initiatives for new product introduction and existing product change introduction.
Develops the long-term product line strategy, forecast, and the annual operating plan.
Provides product line budget requirements into the business unit annual operating plan.
Leads the development of product introduction plans.
Develops all aspects of the marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.
Presents marketing approach for functional review and to the change management review group.
Leads pricing activity throughout the product lifecycle.
Leads available marketing resources and uses those resources appropriately and as needed to support the product range.
Ensures that the product branding strategy is implemented effectively, and leads and supports internal and external communications in relations to the product range.
Protects intellectual property of the organization, and works with legal counsel and engineering to ensure asset protection.
Defines and adopts, in the target market, a specific stance relative to the competition with the use of market research capabilities.
Leads improvement of customer satisfaction and solves ongoing customer issues in relation to the product range.
Leads management of the product lifecycle; determines when products should be deemed obsolete.
Develops, implements, and measures results of product promotions.
Engages with other functions and global locations to ensure global profitability of the product line.
Recommends marketing process changes that will improve Value Package Introduction and Value Package Change processes.
Coaches and motivates.
Associate Product Managers; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs.
Managing Profitability - Understanding of the relative contributions of the multiple product lines in the business as well as the ability to develop and execute a product management plan that maximizes profitability of the business. If in a sales role, the person is capable of compiling and maintaining an account tracking document. This includes the capability to interrogate profitability results, product costs, et cetera and advise recommended actions.
Market Analysis - Familiar with the primary competition in the market. Aware of regulatory, political, and other environmental pressures currently at work in the market(s) of interest.
Product Knowledge - Knowledge of products and product lines. Able to represent the features and benefits to sell the products. Able to recognize customer needs and suggest product applications to solve problems and create benefits for the customer. Able to teach others to formulate effective messages and represent the features and benefits of the product.
Market Positioning - Understands market positioning tools and can apply them.
Education, Licenses, Certifications
College, university, or equivalent degree in Marketing, Sales, technical or related subject required.
Intermediate level of relevant work experience required.
Component BU working experience or knowledge preferred
Primary Location China-Beijing-Beijing-China, Beijing, CUMMINS HQ
Job Type Experienced - Professional / Office
Recruitment Job Type Professional - Experienced
Job Posting Apr 12, 2018, 8:49:16 PM
Unposting Date Ongoing
Req ID: 1800026Y