Deloitte Advertising Marketing and Commerce - Consumer and Industrial Products, Retail – Senior Manager in Boston, Massachusetts
Advertising, Marketing and Commerce - Consumer and Industrial Products, Retail - Senior Manager
The Consumer industry is focused on serving the changing consumer, who has rapidly evolving needs, behaviors and preferences for products, services, and experiences. Our Retail & Consumer Products sector is undergoing a transformation fueled by an empowered consumer, technology advancements, market fragmentation and blurring lines across the industry. Organizations are racing to compete for the consumer s attention and win share of wallet, which is creating unique challenges to innovate, modernize technology and transform business models with the winners ultimately seeing this as a consumer-led renaissance.
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios. We serve our clients through the following types of work: Cross-channel customer engagement strategy, design and development (web, mobile, social, physical) eCommerce strategy, implementation and operations Marketing Content and digital asset management solutions Marketing Technology and Advertising Technology solutions Marketing analytics implementation and operations Advertising campaign ideation, development and execution Acquisition and engagement campaign ideation, development and execution Agile based, design-thinking, user-centric, empirical projects that accelerate results
Work You will Do
The Senior Manager will collaborate and align with technical and non-technical stakeholders to translate customer needs into technical product requirements, and work with engineering to build and deliver world-class products. Will be a product champion and should be a team leader with a consistent record of accomplishment for aligning and ensuring end-to-end organization readiness.
Scope out initial ideas and create mock ups; create prototypes with internal development center.
Define and prioritize key target segments, understanding market needs and working with customer groups to refine product strategy.
Initiate comprehensive assessments of relevant industry trends and business requirements in order to help successfully develop product roadmap and launch new products.
Engage with customers to understand the marketplace and competitor platforms, including technology, market share, advertising, and competitive SWOT analysis.
Develop product positioning, competitive analysis and messaging platforms to guide creative marketing & PR campaigns.
Work with internal engineering team/product development team on product build.
Monitor, analyze and report on customer/decision-maker/end-user feedback and manage success and evolution of tools in the marketplace.
Provide timely reporting of alpha/beta programs, product launches/extensions, and ongoing sales, revenue and profitability performance against defined business targets.
Category: Management Consulting
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