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IBM Education Lead - New York, Raleigh, or Austin in Boston, Massachusetts

Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.

About Marketing’s Transformation Team at IBM

Today, IBM’s Marketing organization has nearly 30% more roles than it did just 2 years ago. Marketing is more creative, digital, data-driven, always-on, and team oriented than it’s ever been before. It supports everyone from the Brand Strategist and Product Marketer to the Data Scientist and Developer. Passionate marketers have lots of opportunity and endless sources of inspiration… But, finding, understanding and benefitting from them keeps getting harder.

IBM’s Transformation team is dedicated to exposing those opportunities and thought-leaders - building the best skills, supporting the right team work and recruiting the best talent to not only get the jobs done, but set the bar for amazing marketing in the process. And, we want the best, most open-minded and forward-thinking professionals to help drive that mission forward.

About the Education Lead Role

The Education Lead plays a pivotal role in the design, production and evolution of several key learning programs for IBM marketers around the globe. This individual will continuously measure all programs to ensure every learning objectives is met, and will do so within the timeline and budget available.

The role will collaborate with marketing leaders, internal subject matter experts from within and outside of marketing, external experts, delivery teams, partners and consultants to build truly innovative digital and in-person learning programs that develop targeted skills and behaviors among learners, and produce results within a complex, matrixed organization.

Ideally, the individual in this role is skilled in adult learning principles, effective instruction approaches, needs analysis, education trends, content design and program evaluation. S/he is comfortable partnering with and advising senior leadership within marketing and across other departments reliant on marketing to drive their business outcomes. The ideal candidate thrives in a very collaborative, fast-paced environment often with competing priorities.

This role will:

  • Consult with leaders to define learning and performance objectives aligned with their specific business goals and priorities

  • Design end-to-end learning programs in response to business goals, that meet individual and collective learning needs while incorporating best practice in adult learning theory, neuroscience and leadership

  • Shape unexpected, compelling content through independent research, and interviews, collaboration with third parties, and a variety of instructional techniques

  • Own the relationship with outside contractors to develop interactive and effective e-learning and related in-person programs

  • Work in collaboration with the marketing, design and culture and experience team members to establish a communications and marketing strategy, developing all necessary training content, onsite experiences, and pilots for roll-out and continued promotion

  • Maintain a balance of innovation and experimentation to continually evolve both the content and the way it is delivered

  • Manage the project timeline, budget and scope, estimating the level of effort for all project deliverables

  • Develop insights from multiple data and feedback sources to establish an iteration plan

This position is located in IBM offices in New York City, New York, Raleigh, North Carolina, or Austin, Texas.

Must have the ability to work in the US without current/future need for IBM sponsorship.

Do work that matters.

Discover your true potential.

Be yourself.


  • 5+ years of similar experience

  • Exceptional writing and storytelling skills

  • A track record of designing learning offerings in response to business problems

  • Experience with video shoots and managing multimedia content vendors

  • A flexible mindset with the ability to work independently and switch gears to meet the demands

  • None

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

What matters to you when you’re looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

For additional information about location requirements, please discuss with the recruiter following submission of your application.

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.